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Inspiring differentiated imaginative process in tourists: Sensory experiences and advertising language congruency effect 激发游客差异化想象过程:感官体验与广告语言一致性效应
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-18 DOI: 10.1016/j.jhtm.2025.101383
Lujun Su , Yong Yang , Xuehuan He
Sensory cues have been increasingly applied to tourism advertising marketing. However, when and how to use the five sensory experiences to enhance advertising effectiveness remains unclear. Drawing on construal level theory and mental simulation theory, this study investigates how the interaction between sensory experiences (proximal vs. distal) and advertising language (concrete vs. abstract) influences the effectiveness of online tourism advertising. Through a pilot study, three online experiments, and a field experiment with actual liking behavior measurements, we confirmed the effectiveness of online tourism advertising depends largely on the match between sensory experiences and advertising language. Specifically, proximal sensory experiences with concrete language descriptions could elicit the vividness of mental simulation, whereas distal sensory experiences with abstract language descriptions could elicit metaphor of mental simulation; both approaches enhance the persuasive effect of tourism advertising. These results offer new perspectives on tourism sensory marketing and have important implications for enhancing the effectiveness of advertisements.
感官线索在旅游广告营销中的应用越来越广泛。然而,何时以及如何使用这五种感官体验来提高广告效果仍不清楚。本研究利用解释水平理论和心理模拟理论,探讨了感官体验(近端与远端)和广告语言(具体与抽象)之间的相互作用如何影响在线旅游广告的有效性。通过一项初步研究、三个在线实验和一个实地实验,我们证实了在线旅游广告的有效性在很大程度上取决于感官体验和广告语言之间的匹配。具体而言,具有具体语言描述的近端感觉经验可诱发心理模拟的生动性,而具有抽象语言描述的远端感觉经验可诱发心理模拟的隐喻性;这两种方式都增强了旅游广告的说服效果。这些结果为旅游感官营销提供了新的视角,对提高广告的有效性具有重要意义。
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引用次数: 0
Guest Editorial: Human and virtual influencer marketing in hospitality and tourism 嘉宾评论:酒店和旅游业中的真人和虚拟影响者营销
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-17 DOI: 10.1016/j.jhtm.2025.101380
Dr Chee Wei Cheah (Guest Editors), Dr Jun-Hwa Cheah (Guest Editors) Jacky, Dr Ulrike Gretzel (Guest Editors), Dr Kian Yeik Koay (Guest Editors), Dr Keheng Xiang (Guest Editors)
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引用次数: 0
Evaluating pride applicants: The moderating role of sex and perceived similarity on hiring managers’ evaluations of gender-nonconforming applicants 评估骄傲申请人:性别和感知相似性在招聘经理对性别不一致申请人的评估中的调节作用
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-16 DOI: 10.1016/j.jhtm.2025.101378
Dongwon Yun , Renata F. Guzzo , Cass Shum
Despite recent legal and social changes associated with gender-nonconforming individuals at work, there is scant recent research on hiring managers' evaluations of gender-nonconforming applicants. Drawing on the similarity-attraction theory, this research investigates how and when gender-nonconforming displays affect hospitality hiring managers’ perceptions and evaluations of job applicants. Three between-subject experiments in the context of screening and interviewing applicants for front-of-the-house and back-of-the-house positions demonstrate a consistent three-way interactive moderated mediation effect. Gender-nonconforming displays increase likability, especially among similar female and non-similar male applicants. Hiring managers make favorable evaluations (in suitability and recommendations) when they like the applicants. This is among the first studies on how hospitality hiring managers evaluate gender-nonconforming applicants, offering practical implications on selection practices in the hospitality industry while extending the similarity-attraction theory.
尽管最近的法律和社会变化与工作中性别不一致的个人有关,但最近很少有关于招聘经理对性别不一致的求职者的评估的研究。利用相似性-吸引力理论,本研究调查了性别不一致的表现如何以及何时影响酒店业招聘经理对求职者的看法和评估。在前台和后台职位应聘者筛选和面试的背景下,三个被试之间的实验显示出一致的三方互动调节中介效应。性别不一致的表现增加了讨人喜欢的程度,尤其是在相似的女性和不相似的男性申请者中。当招聘经理喜欢应聘者时,他们会做出有利的评价(在适用性和推荐方面)。这是酒店业招聘经理如何评估性别不一致的求职者的首批研究之一,为酒店业的选择实践提供了实际意义,同时扩展了相似性-吸引力理论。
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引用次数: 0
Exploring professional identity formation in hospitality: A managerial perspective 探索酒店行业的职业认同形成:一个管理的视角
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-16 DOI: 10.1016/j.jhtm.2025.101382
Piyanuch Prangkam , Leonie Lockstone-Binney , Barry Fraser , Shane Barry
This paper explores professional identity formation, as a critical, yet under-explored area within the hospitality field. Multi-disciplinary studies have supported that professional identity is linked to positive outcomes such job satisfaction and career progression. There is preliminary evidence of these outcomes in the hospitality field, however, further research is needed to enhance understanding and conceptualisation of professional identify formation for hospitality professionals. A qualitative data collection approach was adopted, utilising semi-structured interviews with 33 management-level employees working in mid-to upscale international hotels in Thailand. The analysis identified six themes contributing to the professional identity formation of these managers, including work passion, service orientation, agility, knowledge and skills mastery, hotel and brand identification, and feedback and recognition. Participants also acknowledged employee turnover in the hospitality sector as a career advancement strategy, strengthening their professional identity. Theoretically, this study explores the key building blocks of professional identity formation in the hospitality industry, as well as addressing a critique of Social Identity Theory (SIT) in exploring the interplay between social structures and individual agency in identity development. Practically, professional identity formation can serve as a sustainable strategy for employee development.
本文探讨了专业身份的形成,作为一个关键的,但未开发的领域内的接待领域。多学科研究表明,职业认同与工作满意度和职业发展等积极结果有关。这些结果在酒店领域有初步的证据,然而,需要进一步的研究来加强对酒店专业人员职业身份形成的理解和概念化。采用定性数据收集方法,利用半结构化访谈33名在泰国中高档国际酒店工作的管理层员工。分析确定了有助于这些管理者形成职业认同的六个主题,包括工作热情、服务导向、敏捷性、知识和技能掌握、酒店和品牌识别、反馈和认可。与会者还承认,酒店行业的员工流动是一种职业发展战略,增强了他们的职业认同感。从理论上讲,本研究探讨了酒店行业职业认同形成的关键组成部分,并在探索社会结构和个人代理在认同发展中的相互作用时解决了对社会认同理论(SIT)的批评。在实践中,职业认同的形成可以作为员工发展的可持续战略。
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引用次数: 0
Co-creating safe and satisfying tourist experiences: The roles of self-protective and destination-protective behaviors in adventure mountain tourism 共同创造安全和满意的旅游体验:自我保护行为和目的地保护行为在探险山地旅游中的作用
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-12 DOI: 10.1016/j.jhtm.2025.101377
Ziyang Li , Lirong Kou , Yaqing Zhang , Honggang Xu , Hui Wu
The global adventure tourism market is rapidly expanding and increasingly becoming a form of mass tourism. With the increasing safety concerns of adventure tourism, dual-actor responsibility receives attention. The objective of this study is to investigate how tourists' self-protective behavior and their perceived protective behavior of the destination (i.e., facility and management protections) influenced their overall satisfaction based on Expectation-Confirmation Theory and Co-creation Theory. A mixed-methods approach was conducted to collect data. The findings reveal that self-protective behavior does not directly enhance satisfaction. Rather, only when tourists perceive destination-protective behavior, in terms of both facility and management protections, and gain a corresponding sense of safety, can a satisfactory experience be achieved. Besides, in adventure mountain destinations, self-protective behavior can be understood through three key aspects: information, equipment, and actions. Tourists perceive facility protection from the destination via features such as rest platforms, guardrails, and stone steps, while management protection is reflected in staff, instruction, and policies. Together, these elements co-create the tourists' experience of safety and satisfaction. This study contributes to the literature by uncovering the co-creative mechanism through which individual and destination protective behaviors jointly shape safe and satisfying tourist experiences. It also provides valuable managerial implications for enhancing tourists’ safety and satisfaction in adventure and mountainous tourism settings.
全球探险旅游市场正在迅速扩大,并日益成为大众旅游的一种形式。随着人们对探险旅游安全问题的日益关注,双主体责任受到了人们的关注。本研究基于期望-确认理论和共同创造理论,探讨游客的自我保护行为和对目的地的感知保护行为(即设施保护和管理保护)对游客整体满意度的影响。采用混合方法收集数据。研究结果表明,自我保护行为并不能直接提高满意度。只有当游客感知到目的地保护行为,无论是在设施保护还是管理保护方面,并获得相应的安全感,才能获得满意的体验。此外,在探险山地目的地,自我保护行为可以通过三个关键方面来理解:信息、装备和行动。游客通过休息平台、护栏、石阶等特征感知到目的地的设施保护,而管理保护则体现在工作人员、指导和政策上。这些元素共同创造了游客的安全和满意体验。本研究通过揭示个体和目的地保护行为共同塑造安全和满意的旅游体验的共同创造机制,对文献有所贡献。它还为在探险和山地旅游环境中提高游客的安全和满意度提供了宝贵的管理意义。
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引用次数: 0
Narration in dark tourism: Mediating and moderating effects in tourists’ responses to AI versus human voices 黑暗旅游中的叙事:游客对人工智能和人类声音反应的中介和调节作用
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-12 DOI: 10.1016/j.jhtm.2025.101367
Hao Wang, Timothy J. Lee
Artificial intelligence (AI) technologies are increasingly used to interpret cultural heritage, but their effects in ethically charged and emotionally intense settings like dark tourism remain uncertain. Unlike earlier AI narration studies conducted in neutral or pleasure-focused contexts, this research explores how AI voices are perceived when describing death-related content that encourages ethical reflection and emotional involvement. Using the Cognition–Affect–Behavior model, Study 1 (N = 143, offline experiment) confirmed perceptual equivalence between AI and human voices when vocal naturalness is high. Study 2 (N = 244, online experiment) examined how voice type (AI vs. human) and identity labeling (AI vs. human) influence visitors’ perceptions and behavioral responses through mediating and moderating mechanisms. Labeling an AI narrator significantly reduced perceived authenticity and emotional resonance, decreasing behavioral intentions, while labels did not impact human voices. Death anxiety reduced emotional ties to AI narrators, emphasizing ethical concerns in dark tourism storytelling.
人工智能(AI)技术越来越多地用于解读文化遗产,但它们在黑暗旅游等充满道德和情感紧张的环境中的影响仍不确定。与早期在中性或以快乐为中心的环境中进行的人工智能叙事研究不同,这项研究探索了在描述与死亡有关的内容时,人们如何感知人工智能的声音,这些内容鼓励道德反思和情感参与。研究1 (N = 143,离线实验)采用认知-影响-行为模型,证实了在声音自然度较高时,人工智能与人类声音之间的感知等价。研究2 (N = 244,在线实验)考察了语音类型(人工智能vs.人类)和身份标签(人工智能vs.人类)如何通过中介和调节机制影响访问者的感知和行为反应。给人工智能叙述者贴上标签会显著降低感知真实性和情感共鸣,降低行为意图,而标签对人类声音没有影响。死亡焦虑减少了与人工智能叙述者的情感联系,强调了黑暗旅游叙事中的伦理问题。
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引用次数: 0
Joint or solo? How temporal landmarks affect tourism consumption decision preferences 合伙还是单干?时间地标如何影响旅游消费决策偏好
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-10 DOI: 10.1016/j.jhtm.2025.101366
Lixiao Geng , Mingxi He , Weiquan Chen , Shichang Liang , You Li
Joint consumption or solo consumption can offer tourists different experiences. Based on regulatory focus theory, this research explores how temporal landmarks influence tourists' preference for solo versus joint consumption. Through four studies, the results demonstrate that start temporal landmarks activate tourists' promotion focus, which increases their preference for solo consumption; end temporal landmarks activate tourists’ prevention focus, which increases their preference for joint consumption (Studies 1–2). Tourism activity type moderates the above effect. When the activities are challenging, tourists prefer solo consumption at start temporal landmarks and prefer joint consumption at end temporal landmarks. However, when the activities are relaxing, the effect is not significant (Study 3). This research contributes to the literature on temporal landmarks and consumption decision preferences, expands the application range of regulatory focus theory. It also provides actionable suggestions for tourism companies to promote consumption at different time points.
联合消费或单独消费可以给游客带来不同的体验。基于调控焦点理论,本研究探讨了时间地标对游客单独消费偏好和共同消费偏好的影响。通过四项研究,结果表明:起始时间地标激活了游客的促销焦点,增加了游客的独自消费偏好;最终时间地标激活了游客的预防焦点,增加了他们对联合消费的偏好(研究1-2)。旅游活动类型对上述影响具有调节作用。当活动具有挑战性时,游客在开始时间点偏好单独消费,在结束时间点偏好联合消费。然而,当活动是放松的,效果不显著(研究3)。本研究补充了时间标志与消费决策偏好的相关文献,拓展了调控焦点理论的应用范围。它还为旅游公司在不同的时间点促进消费提供了可操作的建议。
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引用次数: 0
How task-AI fit influences hotel employees’ job crafting and self-esteem threat: The moderating effect of leader AI crafting 任务-人工智能契合度如何影响酒店员工的工作塑造和自尊威胁:领导者人工智能塑造的调节作用
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-05 DOI: 10.1016/j.jhtm.2025.101368
Lan Lu , Richard A. Currie
The rapid integration of artificial intelligence (AI) in the hospitality industry has created a pressing need to understand its impact on employee behavior and performance. This study examines how task-AI fit influences hotel employees' job crafting and self-esteem threat, and how these factors mediate the relationship between task-AI fit and task performance. Additionally, it explores the moderating role of leader AI crafting. Drawing on self-regulation theory and social learning theory, we conducted an experience-sampling field study with employees from 13 luxury hotels in Orlando, Florida, a destination with a well-established AI-integrated hotel sector. Findings from this study found that task-AI fit positively relates to both job crafting and self-esteem threat. Additionally, there was a positive indirect effect of task-AI fit on task performance through job crafting. While leader AI crafting was not found to moderate the relationship between task-AI fit and self-esteem threat, it was found to strengthen the positive relationship between task-AI fit and job crafting. This suggests that while leaders' AI-crafting can encourage proactive job crafting, mitigating self-esteem threat may require additional organizational support. These results contribute to organizational behavior and human–machine collaboration theories by illustrating task-AI fit's dual psychological effects and the role of leadership in AI integration. Practically, managers should enhance employees' AI-related skills to mitigate self-esteem threats and encourage leaders to model effective AI use. By addressing both the opportunities and challenges of AI, organizations can foster productive and psychologically supportive environments in the luxury hospitality industry. Because the sample was drawn primarily from luxury hotels, the generalizability of the findings to other hotel segments may be limited.
随着人工智能(AI)在酒店业的快速整合,人们迫切需要了解其对员工行为和绩效的影响。本研究考察了任务-人工智能契合度如何影响酒店员工的工作制作和自尊威胁,以及这些因素如何调解任务-人工智能契合度与任务绩效之间的关系。此外,它还探讨了领袖AI锻造的调节作用。根据自我调节理论和社会学习理论,我们对佛罗里达州奥兰多的13家豪华酒店的员工进行了经验抽样实地研究,奥兰多拥有完善的人工智能整合酒店业。这项研究的结果发现,任务与人工智能的契合度与工作塑造和自尊威胁呈正相关。此外,任务-人工智能契合度通过工作制作对任务绩效有积极的间接影响。虽然没有发现领导人工智能锻造会调节任务人工智能契合度与自尊威胁之间的关系,但发现它会加强任务人工智能契合度与工作制作之间的正相关关系。这表明,虽然领导者的人工智能塑造可以鼓励积极主动的工作塑造,但减轻自尊威胁可能需要额外的组织支持。这些结果通过说明任务-人工智能契合的双重心理效应和领导力在人工智能整合中的作用,为组织行为学和人机协作理论做出了贡献。实际上,管理者应该提高员工的人工智能相关技能,以减轻自尊威胁,并鼓励领导者为有效使用人工智能树立榜样。通过应对人工智能带来的机遇和挑战,企业可以在豪华酒店行业营造富有成效和心理支持的环境。由于样本主要来自豪华酒店,因此调查结果对其他酒店细分市场的普遍性可能有限。
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引用次数: 0
The magic of mystery: Utilizing mysterious consumption to build resistance against potential service failures 神秘的魔力:利用神秘的消费来抵抗潜在的服务故障
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-01 DOI: 10.1016/j.jhtm.2025.101365
Juan Liu , Fangxuan (Sam) Li
Although mysterious consumption has recently attracted increasing scholarly attention, limited studies have explored the role of mystery-based consumption offerings in buffering the negative consequences of potential service failures in the pre-failure stage. Based on the expectancy disconfirmation theory, we undertook twenty-two semi-structured interviews and three experiments to research this under-researched issue. Twelve of the interview participants are females. The interview participants are aged between 24 and 40 years old. The mysterious consumption items include Omakase, a hotel room, and an airline ticket. A total of 589 participants were approached for three experiments. 62.3 % of the experiment participants are females, while 71.3 % of the experiment participants graduated from university. Results reveal that customers experiencing mysterious (vs. certainty-based) consumption before the occurrence of potential service failures perceive the failures as less severe, finally showing greater customer forgiveness in the post-failure stage. Additionally, the moderating role of power was identified. When customers feel powerful (vs. powerless), the positive impact of exposure to mysterious consumption items on proactively mitigating the unfavorable influences of potential service failures becomes stronger. To increase the reliability and validity of the results, whether the effects of mysterious consumption items on perceived severity of service failure and customer forgiveness following a service failure are influenced by lower price, novelty seeking, social influence, or context was controlled. This research also suggests that tourism and hospitality managers utilize mysterious consumption to counteract negative post-failure influences proactively. In addition, this research acknowledges cultural bias and the determination of failure severity thresholds as limitations, which should be explored in future studies.
尽管神秘消费最近引起了越来越多的学术关注,但有限的研究探索了基于神秘的消费产品在缓冲故障前阶段潜在服务故障的负面后果方面的作用。基于期望失证理论,我们进行了22次半结构化访谈和3次实验来研究这一研究不足的问题。受访者中有12人是女性。受访者年龄在24 - 40岁之间。神秘的消费项目包括Omakase、酒店房间和机票。共有589名参与者参与了三个实验。62.3%的实验参与者是女性,71.3%的实验参与者是大学毕业生。结果显示,在潜在服务故障发生之前,经历神秘消费(与基于确定性的消费相比)的客户认为故障不那么严重,最终在故障后阶段表现出更大的客户宽恕。此外,还发现了权力的调节作用。当顾客感到强大(vs.无能为力)时,接触神秘消费项目对主动减轻潜在服务故障的不利影响的积极影响变得更强。为了提高研究结果的信度和效度,我们控制了神秘消费项目对服务失败严重程度和服务失败后顾客原谅的影响是否受到较低价格、追求新奇、社会影响或情境的影响。本研究还表明,旅游和酒店管理人员利用神秘消费来主动抵消消极的失败后影响。此外,本研究承认文化偏见和失效严重程度阈值的确定是限制,这应该在未来的研究中进行探讨。
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引用次数: 0
Lead to (no) waste: how kitchen leadership styles shape food waste management practices 导致(不)浪费:厨房领导风格如何影响食物浪费管理实践
IF 7.8 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-12-01 DOI: 10.1016/j.jhtm.2025.101361
Paritosh Dabral , Senthilkumaran Piramanayagam , Viachaslau Filimonau
This study explores how leadership styles in professional kitchens influence food waste prevention and reduction. Based on 18 semi-structured interviews with chefs across diverse restaurant settings, it applies a multi-theoretical leadership framework encompassing autocratic, transactional, transformational, democratic, servant, situational, and laissez-faire styles. The study finds that while traditional, control-oriented styles (autocratic and transactional) dominate, they often suppress junior chefs' pro-environmental creativity due to fear of reprisal, hindering innovation. Conversely, empowering and inclusive styles (transformational, democratic, and servant) are significantly more effective, fostering shared ownership and active staff engagement in food waste prevention and reduction. Another finding is the behavioural spillover effect, whereby culinary values and food waste management habits practiced by leaders at work are transferred by junior chefs into their home practices. Theoretically, the study contributes to hospitality leadership literature by linking leadership styles to environmental sustainability outcomes in foodservice provision. Practically, it offers guidance for leadership development and managerial training for food waste management.
本研究探讨了专业厨房的领导风格如何影响预防和减少食物浪费。基于对不同餐厅厨师的18次半结构化访谈,它采用了一个多理论的领导框架,包括专制、交易型、转型型、民主型、服务型、情境型和自由放任型。研究发现,虽然传统的、以控制为导向的风格(专制和交易型)占主导地位,但由于害怕报复,这些风格往往会抑制初级厨师亲环境的创造力,从而阻碍创新。相反,赋权和包容的风格(变革型、民主型和服务型)明显更有效,促进了共同所有权和员工积极参与预防和减少食物浪费。另一个发现是行为溢出效应,即领导者在工作中践行的烹饪价值观和食物垃圾管理习惯,会被初级厨师转移到他们的家庭实践中。从理论上讲,该研究通过将领导风格与餐饮服务提供中的环境可持续性结果联系起来,为酒店领导文献做出了贡献。实际上,它为领导力发展和食品垃圾管理培训提供了指导。
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引用次数: 0
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Journal of Hospitality and Tourism Management
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