Journal of Hospitality and Tourism Management最新文献

Tourism has become an important economic pathway through which heritage is valued. This paper evaluates tourist perceptions of architectural heritage at a World Heritage Site by combining Global Positioning System-tracking, questionnaire survey, Ordered Probit Model, and marginal utility analysis, and compares it with a broader expert and state led interpretation for optimization of heritage values inheritance by content analysis and matching model. The results respectively reveal the core value of tourist perceptions, and indicate the consistency and the degree of mismatch between tourist perception and institutional interpretation. Management implications are suggested for decision-making and planning optimization of heritage tourism sites.

Despite the growing significance of virtual influencers (VIs) on social media, the utilisation of VIs in the tourism sector remains underexplored. Underpinned by the “computers are social actors” (CASA) paradigm and the Uncanny Valley theory, this study employed five focus groups with photo elicitation to investigate the key factors that inhibit audience engagement with VIs in tourism contexts. Embodiment (poor visual narrative, humanised content, and spillover effect from VI to content), the role of agency (ethical concerns and lack of relatability) and agent feature (uncanny appearance) were identified as primary impediments. While VIs are found to be alternative tourism endorsers in prevailing research, this study contributes to the literature by delineating the limitations of VIs in engaging with audiences, thereby providing critical insights for both scholars and practitioners. The findings consolidate the CASA paradigm by elucidating its boundary conditions, discerning the relationship between the CASA paradigm and the Uncanny Valley theory, and enabling practitioners to avoid pitfalls and adopt VIs more effectively.

Few studies have investigated the mechanism underlying the relationship between mindfulness and the psychological well-being (PWB) of mountain tourists. In this study, we examined the relationships among mindfulness, spirituality, awe, and PWB. We also explored the roles of spirituality and awe in mediating the relationship between mindfulness and PWB. Specifically, we surveyed 412 mountain tourists and analyzed their responses using structural equation modeling. The results indicated that the direct effect of mindfulness on PWB was not significant. Spirituality and awe were the underlying mechanisms that fully mediated the relationship between mindfulness and PWB. Furthermore, the findings demonstrated that mindfulness contributed to PWB through the indirect and sequential mediating effects of spirituality and awe. This study contributes to the literature by identifying two mediating variables (i.e., spirituality and awe) and clarifying how mindfulness influences PWB in mountain tourism. The implications of the findings and suggestions for future research are also addressed.

Group-buying coupons have increasingly become a crucial marketing measure for restaurants to attract and maintain consumer flow. Compared to redemption in-store, stimulating consumer repurchase intention is more important for long-term restaurant development. Accordingly, this study, grounded in social influence theory, explores the mechanisms by which restaurant group-buying bill amount display and peer presence affect consumer repurchase intention through two scenario experiments. The findings are as follows: (1) When peers are present, displaying the original amount on the bill enhances consumer repurchase intention more effectively; when peers are absent, displaying the discounted amount has a stronger effect. Meanwhile, intimacy level strengthens the effect of peer presence, thereby further enhancing repurchase intention. (2) Self-esteem plays a mediating role in the aforementioned relationships. (3) Consumer self-construal moderates these relationships. These results not only enrich the theoretical understanding of restaurant group-buying but also offer practical insights for enhancing post-group-buying marketing effectiveness.

Drawing on identity development theory, this study examines the relationships between negative dark tourism transformative experiences (NDTTEs), self-reflection, self-rumination, self-discovery, and well-being to corroborate a model explaining how NDTTEs contribute to tourists’ well-being. A cross-sectional survey was conducted with 684 tourists who had visited dark tourism sites over the past three years. Two constructs representing NDTTEs were identified (anger and disgust, pain and sadness), and the results indicated that NDTTEs were predictors of self-reflection and self-rumination. Unexpectedly, self-reflection negatively affected self-rumination. Self-reflection and self-rumination were determinants of self-discovery, which subsequently affected well-being. This study offers a new theoretical lens for understanding the role of dark tourism in promoting tourists’ well-being.

Although consumers are increasingly collaborating with service providers to create value in the tourism industry, the potential for self-serving bias (i.e., taking credit or deflecting blame onto others) can be detrimental to co-creation. There is a lack of research addressing how such unproductive effects can be reduced from the perspective of consumer autonomy. To bridge this gap, this study investigates the consumer self-serving bias effect and the mitigating role of autonomy within four scenario-based experiments. Our findings reveal that consumers demonstrate self-serving bias when they are involved in the co-creation process. This bias can be significantly reduced when consumers have autonomy of whether and what to co-create. The study also shows that autonomy of with whom to co-create, does not reduce self-serving bias. This study extends the consumer autonomy and value co-creation literature in tourism services and offers practical insights into the effective management of value co-creation.

Customer misbehavior is a major problem in shared service environments. Empirical evidence suggests that customer misbehavior negatively affects the patronage intentions, emotions, and overall service experience of observing customers. Yet, there is limited knowledge on how service providers can restore the satisfaction of customers who witness other customers' disruptive behaviors. To fill this gap, this study examines the impact of symbolic recovery strategies (appreciation vs. apology) and cultural tightness-looseness on observing customers' recovery satisfaction. Through three experimental studies, we find that among bystanders with a tight (vs. loose) orientation, an apology (vs. appreciation) leads to greater recovery satisfaction. A moderated mediation analysis further reveals that perceived norm violation mediates the impact of recovery strategy on bystanders’ recovery satisfaction, particularly among participants with a loose orientation. Theoretically, our study contributes to the literature on service recovery and cultural tightness and looseness. Importantly, our research suggests that hospitality firms operating within cultures characterized by a low tolerance for norm violation should offer an apology, while those in loose contexts may show appreciation to customers observing others' misbehavior. Additional theoretical and managerial implications are discussed.

Authenticity and destination image, as significant topics in tourism research, have received relatively less attention within the context of ancient village tourism. Given that ancient villages encompass multidimensional attributes including rural settlements, cultural heritage, and tourism resources, the relationship between influencing elements of tourism experience becomes inherently complex. Consequently, this article focuses on five ancient villages along the Yellow River in Hancheng City, China, employing methodologies such as in-depth interviews, field surveys, and participatory observation. Drawing upon affective appraisal theory, this study aims to investigate the interplay between authenticity, situational involvement, destination image, and tourist satisfaction. Its objective is to elucidate the pivotal role of these factors in enhancing tourist experiences and encouraging the long-term growth of village tourism. It was found that contextual involvement enhances the depth of visitor experience, authenticity maintains the cultural uniqueness of the village, and destination image reflects the overall perception of the village by visitors, and all three are positively related to visitor satisfaction. Furthermore, higher contextual involvement strengthens the mediation function of destination image between authenticity and tourist satisfaction. Theoretically, this study advances the enrichment of scholarship in affective evaluation theory and tourism experience, offering new perspectives on understanding the influencing factors of tourist satisfaction. In practical terms, as an emerging form of tourism, ancient village tourism has great market potential and economic value. This study helps to enhance the attractiveness and competitiveness of ancient village tourism by revealing the influencing factors of tourists' satisfaction. It also guides tourism development to give the preservation and inheritance of cultural heritage greater consideration, avoids excessive commercialization and homogenization, and ensures the continuation of the cultural characteristics and historical values of ancient villages.

In the tourism, hospitality, and events industry, organizational justice plays a crucial role in shaping key job outcomes such as organizational commitment, trust, job performance, innovation, and organizational citizenship behaviors. This exhaustive scoping review not only clarifies existing knowledge but also identifies gaps and outlines future research directions, providing a comprehensive roadmap for advancing organizational justice research and practice within these sectors. The results of this review highlight the significance of procedural and distributive justice dimensions, advocate for the integration of diverse leadership styles, stress the importance of empirical exploration, promote cross-cultural research, and endorse the use of qualitative methodologies. By delving into nuanced variables, this review enhances our understanding of the implications and applications of organizational justice in the tourism, hospitality, and events industries.

Tourist socialization process suggest that family and friends shape tourist's cognition, and in turn their behaviors. A conceptual model is developed that investigates tourists' perceived risk as an underlying mechanism between tourism activity type, travel companion type and purchase decisions to illustrate tourist socialization process in tourism activity decision-making. This study further investigates the potential moderation of scarcity appeals on tourist socialization process. A questionnaire survey and three situational experiments were conducted to test hypothesized relationships. Findings indicate that when accompanied by friends (vs. family), tourists have higher purchase intentions toward challenging tourism activities; when accompanied by family (vs. friends), tourists have higher purchase intentions toward relaxing tourism activities. Additionally, tourist's perceived risk mediates the socialization process in tourism activity decision-making, but this effect is attenuated in demand-framed (vs. supply-framed) scarcity appeals.