{"title":"Memories of tourism brands in virtual reality","authors":"Alena Kostyk , Kirsten Cowan , Laurence Dessart , Michaël Schyns","doi":"10.1016/j.annals.2024.103824","DOIUrl":null,"url":null,"abstract":"<div><p>In three studies (a lab experiment, a field experiment, and a qualitative study), this research investigates memories formed by tourism brand experiences in virtual reality. Specifically, this work establishes to what extent episodic and semantic memories from virtual reality tourism brand experiences are formed and retained, and what mechanisms underscore this process. Moreover, using a bespoke virtual environment and adopting a longitudinal approach, this research demonstrates how accuracy and confidence in episodic and semantic memories of a tourism brand formed in virtual reality evolve over time. We discuss how virtual reality tourism brand experience can spur memory pre-, during and post-tourist visit. Theoretical and managerial implications are considered.</p></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":null,"pages":null},"PeriodicalIF":10.4000,"publicationDate":"2024-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0160738324001014/pdfft?md5=9afdb786a1e91504c6d3f5bfc085a257&pid=1-s2.0-S0160738324001014-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160738324001014","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
In three studies (a lab experiment, a field experiment, and a qualitative study), this research investigates memories formed by tourism brand experiences in virtual reality. Specifically, this work establishes to what extent episodic and semantic memories from virtual reality tourism brand experiences are formed and retained, and what mechanisms underscore this process. Moreover, using a bespoke virtual environment and adopting a longitudinal approach, this research demonstrates how accuracy and confidence in episodic and semantic memories of a tourism brand formed in virtual reality evolve over time. We discuss how virtual reality tourism brand experience can spur memory pre-, during and post-tourist visit. Theoretical and managerial implications are considered.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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