Segmenting transit ridership: From crisis to opportunity

IF 6.3 1区 工程技术 Q1 ECONOMICS Transportation Research Part A-Policy and Practice Pub Date : 2024-09-06 DOI:10.1016/j.tra.2024.104239
Ignacio Tiznado-Aitken , Matthew Palm , Steven Farber
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Abstract

Crises are an opportunity to learn, and transportation is no exception. The dramatic reduction in mobility levels during COVID-19, the slow recovery of transit ridership and new trends such as remote working have raised essential questions for the future of public transport. Our work focuses on transit rider segmentation, understanding the heterogeneity of users based on their behaviour before, during, and coming out of the pandemic, and what that means for the economic and social sustainability of transit systems. We asked ourselves two main questions: (i) will people continue riding transit after COVID-19? and (ii) what are riders’ reasons behind increasing, maintaining, or decreasing public transport use? Using a two-wave survey conducted in 2020 and 2021, we assessed the motives behind future public transport use in two Canadian cities (Toronto and Vancouver). We used quantitative and qualitative methods, particularly latent class cluster analysis (LCCA), text mining, and qualitative content analysis. We identified six transit riders’ profiles, ranging from those experiencing transport poverty who rely on public transport to those more resourced users who will ride less since they can choose alternatives such as remote work, private modes, or active travel. We discuss the policy and practice implications of these results, focusing on what public transport decision-makers should prioritize to benefit disadvantaged groups and recover ridership.

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细分公交乘客:从危机到机遇
危机是学习的机会,交通也不例外。COVID-19 期间流动性水平的急剧下降、公交乘客人数的缓慢恢复以及远程工作等新趋势,都为公共交通的未来提出了至关重要的问题。我们的工作重点是对公交乘客进行细分,根据他们在大流行之前、期间和之后的行为了解用户的异质性,以及这对公交系统的经济和社会可持续性意味着什么。我们向自己提出了两个主要问题:(i) COVID-19 之后人们会继续乘坐公交吗? (ii) 乘客增加、维持或减少使用公共交通的原因是什么?通过 2020 年和 2021 年进行的两波调查,我们评估了加拿大两个城市(多伦多和温哥华)未来公共交通使用背后的动机。我们采用了定量和定性方法,特别是潜类聚类分析(LCCA)、文本挖掘和定性内容分析。我们确定了六种公交乘客的特征,从依赖公共交通的交通贫困者到资源较丰富的用户,他们会减少乘坐公交车,因为他们可以选择其他方式,如远程工作、私人交通工具或积极出行。我们讨论了这些结果对政策和实践的影响,重点是公共交通决策者应优先考虑哪些问题,以惠及弱势群体并恢复乘客数量。
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来源期刊
CiteScore
13.20
自引率
7.80%
发文量
257
审稿时长
9.8 months
期刊介绍: Transportation Research: Part A contains papers of general interest in all passenger and freight transportation modes: policy analysis, formulation and evaluation; planning; interaction with the political, socioeconomic and physical environment; design, management and evaluation of transportation systems. Topics are approached from any discipline or perspective: economics, engineering, sociology, psychology, etc. Case studies, survey and expository papers are included, as are articles which contribute to unification of the field, or to an understanding of the comparative aspects of different systems. Papers which assess the scope for technological innovation within a social or political framework are also published. The journal is international, and places equal emphasis on the problems of industrialized and non-industrialized regions. Part A''s aims and scope are complementary to Transportation Research Part B: Methodological, Part C: Emerging Technologies and Part D: Transport and Environment. Part E: Logistics and Transportation Review. Part F: Traffic Psychology and Behaviour. The complete set forms the most cohesive and comprehensive reference of current research in transportation science.
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