The effect of digital transformation: Boosting productivity in the restaurant industry

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Hospitality Management Pub Date : 2024-09-09 DOI:10.1016/j.ijhm.2024.103896

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Abstract

This study investigated the effect of digital transformation on firm productivity in the restaurant industry. Based on the notion that digital transformation enables streamlined operations, this study hypothesized that digital transformation positively influences restaurant productivity in both front-of-house and back-of-house areas. Using text analysis, the annual reports of restaurant firms were analyzed to measure the level of digital transformation. The empirical findings revealed that digital transformation in both front-of-house and back-of-house areas has a positive effect on overall firm-level productivity in the restaurant industry. This suggests that using front-of-house technologies to assist customer processes and back-of-house technologies to streamline administrative and kitchen tasks can help overcome low productivity issues within restaurant firms. This study also demonstrated that digital transformation in front-of-house areas could maximize productivity for geographically diversified restaurant firms, while the positive effect of digital transformation on firm productivity was not significantly greater in quick-service restaurants than full-service restaurants.

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数字化转型的影响：提高餐饮业的生产力

本研究探讨了数字化转型对餐饮业企业生产率的影响。基于数字化转型能简化运营的理念，本研究假设数字化转型会对餐饮业前厅和后厨的生产率产生积极影响。研究采用文本分析法，对餐饮企业的年度报告进行分析，以衡量数字化转型的水平。实证研究结果表明，前厅和后厨领域的数字化转型对餐饮业公司层面的整体生产力有积极影响。这表明，利用前厅技术协助客户流程，利用后厨技术简化行政和厨房工作，有助于解决餐饮企业生产率低下的问题。这项研究还表明，前厅领域的数字化转型可以最大限度地提高地域多元化餐饮企业的生产率，而数字化转型对企业生产率的积极影响在快餐店中并没有明显大于全套服务餐厅。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.