Aligning Audience Needs with Scientists’ Information in the Complex Harmful Algal Bloom Outreach to Engagement Continuum

Erica Clites, Heather Triezenberg, Diane Doberneck
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Abstract

Algae, an important foundation of aquatic ecosystems, can become a nuisance or harmful when it grows in excess. Many government agencies have a role in monitoring, responding to, and confirming a harmful algal bloom (HAB). HAB scientists have important information to share, however, given the complexities of HABs, which often involve decoupled drivers from observed impacts, presents challenges to outreach and engagement. Understanding key audience information needs can help scientists prioritize key science communication and engagement opportunities to maximize the impact of such efforts. Scientists may need additional science communication training or support for scientist-community partnerships. This will be evermore important into the future with the likely range expansion of HABs due to climate change.

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在复杂的有害藻华 "从宣传到参与 "的过程中,将受众需求与科学家的信息结合起来
藻类是水生生态系统的重要基础,当藻类过量生长时,可能会造成滋扰或危害。许多政府机构都在监测、应对和确认有害藻华 (HAB) 方面发挥着作用。有害藻华科学家有重要的信息需要分享,但由于有害藻华的复杂性,其驱动因素往往与观察到的影响脱钩,这给外联和参与工作带来了挑战。了解关键受众的信息需求可以帮助科学家确定关键科学交流和参与机会的优先次序,从而最大限度地发挥这些努力的影响。科学家可能需要更多的科学传播培训或对科学家-社区伙伴关系的支持。随着气候变化可能导致有害藻华的范围扩大,这一点在未来将变得更加重要。
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