Identifying the determinants of E-commerce offerings among grocery store locations in the United States: A spatial econometric analysis

IF 4 2区 地球科学 Q1 GEOGRAPHY Applied Geography Pub Date : 2024-09-12 DOI:10.1016/j.apgeog.2024.103418
Connor Reed PhD
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Abstract

This paper leverages store location data and analysis software from retail industry vendors to analyze the unique geographies of electronic commerce (e-commerce) offerings among major grocery chains in the United States. Join-Count statistics are calculated to identify patterns of clustering among offerings, and a spatial probit model is implemented to regress various trade area characteristics on a given grocery banner's decision to offer some form of e-commerce (pickup, delivery, or both) or no offering at a given store location. A regional case study of the Southeastern United States demonstrates how model results can shift based on scale, pointing to unique regional dynamics that deviate from broader national trends. This analysis carries implications for location planning and competitive defense strategies in the grocery industry, and also establishes avenues for future research.

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确定美国杂货店所在地提供电子商务服务的决定因素:空间计量经济学分析
本文利用零售业供应商提供的商店位置数据和分析软件,分析了美国主要杂货连锁店提供电子商务(e-commerce)服务的独特地理位置。我们计算了Join-Count 统计数据,以确定产品之间的聚类模式,并实施了空间概率模型,对特定杂货旗帜决定在特定商店位置提供某种形式的电子商务(取货、送货或两者兼而有之)或不提供电子商务的各种贸易区特征进行回归分析。对美国东南部地区的案例研究表明,模型结果会随着规模的扩大而发生变化,从而显示出不同于全国大趋势的独特地区动态。这项分析对杂货行业的选址规划和竞争防御战略具有重要意义,同时也为未来的研究开辟了道路。
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来源期刊
Applied Geography
Applied Geography GEOGRAPHY-
CiteScore
8.00
自引率
2.00%
发文量
134
期刊介绍: Applied Geography is a journal devoted to the publication of research which utilizes geographic approaches (human, physical, nature-society and GIScience) to resolve human problems that have a spatial dimension. These problems may be related to the assessment, management and allocation of the world physical and/or human resources. The underlying rationale of the journal is that only through a clear understanding of the relevant societal, physical, and coupled natural-humans systems can we resolve such problems. Papers are invited on any theme involving the application of geographical theory and methodology in the resolution of human problems.
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