Elevating service startup survival through strategic service quality

Haili Zhang, Michael Song
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引用次数: 0

Abstract

Purpose

The purpose of this paper is to unravel the specific service quality dimensions that significantly influence startup survival, providing actionable insights for service managers and entrepreneurs.

Design/methodology/approach

Empirical data were collected from 372 service startups over a period of seven years. The Cox proportional hazard model was used to analyze the data.

Findings

The results indicate that the tangible dimension of service quality emerges as the most critical determinant of startup survival. Additionally, the reliability and responsiveness of the service also significantly affect startup survival. Furthermore, the assurance and empathy dimensions have a positive, albeit modest, influence on the survival prospects of service startups.

Research limitations/implications

This study contributes to the service literature by investigating the relative importance of each dimension of service quality in relation to the survival of service startups.

Practical implications

The empirical findings empower service startups to make informed decisions, allocate resources judiciously and prioritize aspects of service quality that have a significant impact on their survival and success.

Social implications

The social implications indicate the significance of service quality dimensions not only for the success of service startups but also for the overall well-being of customers, local economies and the competitive landscape of the service sector.

Originality/value

This study contributes to service science by uniquely highlighting the critical role of tangibles in startup survival, challenging conventional beliefs about the primacy of service reliability.

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通过战略性服务质量提升初创服务企业的生存能力
本文旨在揭示对初创企业生存有重大影响的具体服务质量维度,为服务管理人员和创业者提供可操作的见解。结果结果表明,服务质量的有形维度是决定初创企业存活的最关键因素。此外,服务的可靠性和响应速度也会对初创企业的存活率产生重大影响。此外,保证和移情维度对初创服务企业的生存前景也有积极影响,尽管影响不大。研究局限/启示本研究通过调查服务质量的各个维度对初创服务企业生存的相对重要性,为服务文献做出了贡献。社会意义社会意义表明,服务质量的各个维度不仅对初创服务企业的成功具有重要意义,而且对客户的整体福祉、地方经济和服务行业的竞争格局也具有重要意义。原创性/价值这项研究通过独特地强调有形资产在初创企业生存中的关键作用,挑战了服务可靠性至上的传统观念,从而为服务科学做出了贡献。
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来源期刊
CiteScore
6.00
自引率
7.70%
发文量
21
期刊介绍: The International Journal of Quality and Service Sciences seeks to explore various aspects of quality and services as closely interrelated phenomena in the context of ongoing transformation processes of organizations and societies. Thus the journals'' scope is not limited to micro perspectives of organizational and management related issues. It seeks further to explore patterns, behaviors, processes, mechanisms, principles and consequences related to quality and services in a broad range of organizational and social/global processes. These processes embrace cultural, economic, social, environmental and even global dimensions in order to better understand the past, to better diagnose the current situations and hence to design better the future. The journal seeks to embrace a holistic view of quality and service sector management and explicitly promotes the emerging field of ‘quality and service sciences’.The journal is an open forum and one of the main channels for communication of multi- and inter- disciplinary research and practices.
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