{"title":"Bonding with followers: Chronotopes and scales in political communication on Instagram","authors":"Anna De Fina","doi":"10.1177/14614456241276717","DOIUrl":null,"url":null,"abstract":"In this study, I apply the notions of chronotopes and scales to analyze how Alexandria Ocasio-Cortez, a US politician and activist, constructs a relatable persona in her Instagram stories. I focus on two strategies that she deploys: the mixing of chronotopes associated with different scales of formality/publicness within the same story, and the use of downscaling strategies to reduce the formality of public chronotopes. More specifically, I analyze her alternation in the same story of images evoking chronotopes related to different domains of her life which can be placed on divergent scales on the public/private and formal/informal continuum. I also show how she uses downscaling strategies such as introducing her dog within chronotopes related to her role as a politician, establishing interpersonal connections, or talking about personal issues to reduce the distance between herself as a politician and her followers. This article thus contributes both to the study of the relationships between chronotopes and scales and to the analysis of communication strategies by politicians.","PeriodicalId":47598,"journal":{"name":"Discourse Studies","volume":"9 1","pages":""},"PeriodicalIF":1.4000,"publicationDate":"2024-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Discourse Studies","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/14614456241276717","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
In this study, I apply the notions of chronotopes and scales to analyze how Alexandria Ocasio-Cortez, a US politician and activist, constructs a relatable persona in her Instagram stories. I focus on two strategies that she deploys: the mixing of chronotopes associated with different scales of formality/publicness within the same story, and the use of downscaling strategies to reduce the formality of public chronotopes. More specifically, I analyze her alternation in the same story of images evoking chronotopes related to different domains of her life which can be placed on divergent scales on the public/private and formal/informal continuum. I also show how she uses downscaling strategies such as introducing her dog within chronotopes related to her role as a politician, establishing interpersonal connections, or talking about personal issues to reduce the distance between herself as a politician and her followers. This article thus contributes both to the study of the relationships between chronotopes and scales and to the analysis of communication strategies by politicians.
期刊介绍：
Discourse Studies is a multidisciplinary peer-reviewed journal for the study of text and talk. Publishing outstanding work on the structures and strategies of written and spoken discourse, special attention is given to cross-disciplinary studies of text and talk in linguistics, anthropology, ethnomethodology, cognitive and social psychology, communication studies and law.
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