Entrepreneurial orientation and project portfolio success: the roles of digitalization and modularization

IF 2.9 Q2 BUSINESS Journal of Small Business and Enterprise Development Pub Date : 2024-08-22 DOI:10.1108/jsbed-11-2023-0536

He Zhai, Sijun Bai, Min Guo

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Abstract

Purpose

This study explores entrepreneurial orientation (EO) on project portfolio success in new product development projects, with the moderating effects of digitalization capability and modularization process.

Design/methodology/approach

The sample data of 204 firms was used to analyze the research hypotheses. This study adopted hierarchical regression to test the theoretical conceptual model incorporating EO, digitalization capability, modularization process, and project portfolio success.

Findings

These results indicate that EO positively affects project portfolio success. More importantly, digitalization capability and modularization process positively moderate the relationship between EO and project portfolio success.

Originality/value

Prominent studies have focused on different antecedent and consequence factors of project portfolio success; however, the impacts of EO still need to be noticed. This study makes a pioneering effort to make up this gap and investigate the effects of EO on project portfolio success, digitalization capability, and modularization process as moderators, which can enrich the current literature on project portfolio management.

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创业导向与项目组合的成功：数字化和模块化的作用

目的本研究探讨了创业导向（EO）对新产品开发项目中项目组合成功的影响，以及数字化能力和模块化过程的调节作用。研究结果表明，EO 会对项目组合的成功产生积极影响。更重要的是，数字化能力和模块化流程对 EO 与项目组合成功之间的关系具有正向调节作用。本研究开创性地弥补了这一空白，探讨了EO对项目组合成功的影响，并将数字化能力和模块化过程作为调节因素，从而丰富了当前有关项目组合管理的文献。

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来源期刊

Journal of Small Business and Enterprise Development BUSINESS-

CiteScore

6.40

自引率

6.50%

发文量

期刊介绍： ■Research in SMEs, entrepreneurship and family-run businesses ■Case studies on real-life small business experiences ■Small Business growth and successful enterprises ■Practical advice from small business advisors ■Recruitment, training and development for SMEs ■Performance measurement and business improvement ■Government initiatives and enterprise policy ■SME financing and venture capital. By encouraging debate on the key issues facing SMEs, the journal offers detailed analysis and critical assessment of current best practice, discusses the implications of latest research findings and explores opportunities to break down the barriers that restrict the growth of SMEs.