Evolving female entrepreneurship in emerging economies: clarifying the linkages between institutional forces and online venture performance

IF 2.9 Q2 BUSINESS Journal of Small Business and Enterprise Development Pub Date : 2024-08-16 DOI:10.1108/jsbed-01-2024-0026

Tarun Kanti Bose, Ayvi Hossain Bonna, Jannatul Ferdous Bristy, Roger Moser

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Abstract

Purpose

This study investigates the rise of online female entrepreneurship in emerging economies from institutional perspectives and the resource-based view (RBV). The research also explores how choosing online entrepreneurship affects the performance of female entrepreneurs.

Design/methodology/approach

Data were collected through surveys, and quantitative data analysis was used to test the hypotheses.

Findings

The results indicate that women entrepreneurs perceive online platforms as rare, valuable, imperfectly imitable and non-substitutable resources. Furthermore, the impact of informal institutions on choosing online platforms is supported, but the influence of formal institutions remains unclear. Additionally, the study finds that opting for online platforms helps entrepreneurs achieve financial and stakeholder relationship goals but does not significantly contribute to strategic and learning goals.

Originality/value

Our research highlights how transitioning from a physical to an online business platform can become a valuable resource for marginalized, deprived and struggling entrepreneurs, particularly women, operating within challenging institutional contexts, often prevalent in emerging economies.

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新兴经济体中不断发展的女性创业：阐明制度力量与在线创业绩效之间的联系

目的本研究从制度视角和基于资源的观点（RBV）出发，探讨新兴经济体女性网上创业的兴起。研究结果表明，女性创业者认为在线平台是稀有、有价值、不可完全模仿且不可替代的资源。此外，非正式机构对选择在线平台的影响得到了支持，但正式机构的影响仍不明确。此外，研究还发现，选择在线平台有助于创业者实现财务目标和利益相关者关系目标，但对战略目标和学习目标的促进作用不大。原创性/价值我们的研究强调了从实体商业平台过渡到在线商业平台如何成为边缘化、贫困和陷入困境的创业者（尤其是女性）的宝贵资源，这些创业者通常在新兴经济体中普遍存在的具有挑战性的制度环境中经营。

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来源期刊

Journal of Small Business and Enterprise Development BUSINESS-

CiteScore

6.40

自引率

6.50%

发文量

期刊介绍： ■Research in SMEs, entrepreneurship and family-run businesses ■Case studies on real-life small business experiences ■Small Business growth and successful enterprises ■Practical advice from small business advisors ■Recruitment, training and development for SMEs ■Performance measurement and business improvement ■Government initiatives and enterprise policy ■SME financing and venture capital. By encouraging debate on the key issues facing SMEs, the journal offers detailed analysis and critical assessment of current best practice, discusses the implications of latest research findings and explores opportunities to break down the barriers that restrict the growth of SMEs.