“Take the Keys to the Happy Hob Hotel”: Live-Streaming, Yingyeo Culture, and Affective Support

IF 2.4 2区 文学 Q1 COMMUNICATION Games and Culture Pub Date : 2024-08-16 DOI:10.1177/15554120241273333
William Dunkel
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Abstract

Material conditions under global neoliberalism have increased youth precarity, and live-streaming has emerged as a form of “gig work” for young people as they broadcast their lives and social activities onto digital platforms. Studies have demonstrated that live-streaming often acts as a site of exploitation by corporate interests and self-commodification via platform capitalism where streamers adjust their behavior to serve the interests of capital accumulation. This article examines a subgroup of game streamers, “challenge runners,” who impose rules to increase gameplay difficulty thereby pursuing excellence in “unproductive” actions that relieve neoliberal isolation—categorized by the Korean youth cultural practice of yingyeo. By examining two popular British and Korean Twitch.tv challenge runners, The Hob and Lynn respectively, their streams and fan interactions, I identify how—in response to conditions under global neoliberalism—youth create meaningful relief through pursuing “valueless” behavior and affective support.
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"拿着钥匙去快乐锄头酒店":直播、映客文化和情感支持
全球新自由主义下的物质条件加剧了青年的不稳定性,直播成为青年在数字平台上直播自己的生活和社交活动的一种 "工作 "形式。研究表明,通过平台资本主义,直播往往成为企业利益剥削和自我商品化的场所,直播者调整自己的行为以服务于资本积累的利益。本文研究了游戏流媒体中的一个亚群体--"挑战者",他们强加规则以增加游戏难度,从而在 "非生产性 "行为中追求卓越,以缓解新自由主义的隔离--这在韩国青年文化实践中被归类为 "yingyeo"。通过研究英国和韩国 Twitch.tv 上的两位人气挑战赛选手 The Hob 和 Lynn,以及他们的流媒体和粉丝互动,我发现了在全球新自由主义的条件下,年轻人如何通过追求 "无价值 "的行为和情感支持来创造有意义的解脱。
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来源期刊
Games and Culture
Games and Culture Multiple-
CiteScore
7.20
自引率
7.10%
发文量
54
期刊介绍: Games and Culture publishes innovative theoretical and empirical research about games and culture within the context of interactive media. The journal serves as a premiere outlet for groundbreaking and germinal work in the field of game studies. The journal"s scope includes the sociocultural, political, and economic dimensions of gaming from a wide variety of perspectives, including textual analysis, political economy, cultural studies, ethnography, critical race studies, gender studies, media studies, public policy, international relations, and communication studies.
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