Exploring customer engagement on Facebook marketplace for second-hand clothing

IF 2.9 Q2 MANAGEMENT Social Responsibility Journal Pub Date : 2024-08-14 DOI:10.1108/srj-10-2023-0588

Rashmini Sharma, Shavneet Sharma, Gurmeet Singh

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Abstract

Purpose

This study aims to explore customers’ second-hand clothing purchases and their engagement on the Facebook marketplace.

Design/methodology/approach

A conceptual model is developed, building upon the online second-hand shopping motivation (OSSM) scale. Data gathered from 409 respondents was analysed using covariance-based structural equation modelling.

Findings

The results highlight that economic, convenience, ideological motivations and environmental concerns impact customers’ purchase intention. Conversely, status consumption was found to impede customers’ purchase intentions. Notably, the elements of social media engagement, including consumption, contribution and creation, demonstrated significance as a consequence of customers’ second-hand clothing purchase intention.

Originality/value

This study’s findings contribute to the knowledge encompassing sustainable fashion consumption, information systems and second-hand social media shopping. It uniquely explores customer behaviours related to second-hand clothes shopping on the Facebook marketplace by building upon the OSSM scale. These findings offer valuable insights, showcasing the determinants that can increase customer-centric social media engagement. These results inform online retailers on Facebook marketplace about sustainable practices, aligning with UN Sustainable Development Goals 12, 13 and 8, to promote a green global economy.

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探索 Facebook 二手服装市场的客户参与情况

目的本研究旨在探讨顾客购买二手服装的情况以及他们在 Facebook 市场上的参与情况。设计/方法/途径以在线二手购物动机量表（OSSM）为基础，建立了一个概念模型。使用基于协方差的结构方程模型分析了从 409 名受访者处收集的数据。相反，身份消费则阻碍了顾客的购买意向。值得注意的是，包括消费、贡献和创造在内的社交媒体参与要素对顾客的二手服装购买意向具有重要影响。它以 OSSM 量表为基础，独特地探讨了顾客在 Facebook 市场上购买二手服装的相关行为。这些研究结果提供了宝贵的见解，展示了能够提高以客户为中心的社交媒体参与度的决定因素。这些结果为 Facebook 市场上的在线零售商提供了有关可持续发展实践的信息，符合联合国可持续发展目标 12、13 和 8，以促进全球绿色经济的发展。

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来源期刊

Social Responsibility Journal MANAGEMENT-

CiteScore

7.30

自引率

6.20%

发文量

期刊介绍： The Social Responsibility Journal, the official journal of the Social Responsibility Research Network, is interdisciplinary in its scope and encourages submissions from any discipline or any part of the world which addresses any element of the journal''s aims. The journal encompasses the full range of theoretical, methodological and substantive debates in the area of social responsibility. Contributions which address the link between different disciplines and / or implications for societal, organisational or individual behavior are especially encouraged. The journal publishes theoretical and empirical papers, speculative essays and review articles. The journal also publishes special themed issues under the guidance of a guest editor. Coverage: Accountability and accounting- Issues concerning sustainability- Economy and finance- Governance- Stakeholder interactions- Ecology and environment- Corporate activity and behaviour- Ethics and morality- Governmental and trans-governmental regulation- Globalisation and disintermediation- Individuals and corporate citizenship- Transparency and disclosure- Consumption and its consequences- Corporate and other forms of organization