{"title":"Ear buddies: A moderated mediation model of the effect of mobility on parasocial relationships with podcast hosts","authors":"Hailey Scherer, Elizabeth L. Cohen","doi":"10.1177/20501579241264485","DOIUrl":null,"url":null,"abstract":"The affordances of different media technologies can affect how users develop parasocial relationships with the media figures they encounter on those devices. This study examined the relationship between mobility and parasocial relationships with podcast hosts. Participants from Amazon Mechanical Turk ( n = 165) responded to a survey on a memorable podcast listening experience. The results revealed a conditional indirect effect of mobility on parasocial relationship strength through narrative transportation. Media multitasking moderated this effect. Specifically, there was a positive effect of mobility on transportation that increased incrementally at moderate and high levels of multitasking.","PeriodicalId":46650,"journal":{"name":"Mobile Media & Communication","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2024-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mobile Media & Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/20501579241264485","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
The affordances of different media technologies can affect how users develop parasocial relationships with the media figures they encounter on those devices. This study examined the relationship between mobility and parasocial relationships with podcast hosts. Participants from Amazon Mechanical Turk ( n = 165) responded to a survey on a memorable podcast listening experience. The results revealed a conditional indirect effect of mobility on parasocial relationship strength through narrative transportation. Media multitasking moderated this effect. Specifically, there was a positive effect of mobility on transportation that increased incrementally at moderate and high levels of multitasking.
期刊介绍：
Mobile Media & Communication is a peer-reviewed forum for international, interdisciplinary academic research on the dynamic field of mobile media and communication. Mobile Media & Communication draws on a wide and continually renewed range of disciplines, engaging broadly in the concept of mobility itself.
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