Navigating the digital landscape: communication visibility and entrepreneurial opportunity identification

IF 2.9 Q2 BUSINESS Journal of Entrepreneurship in Emerging Economies Pub Date : 2024-08-15 DOI:10.1108/jeee-11-2023-0449

Mohammadbashir Sedighi, Negin Hashemi

{"title":"Navigating the digital landscape: communication visibility and entrepreneurial opportunity identification","authors":"Mohammadbashir Sedighi, Negin Hashemi","doi":"10.1108/jeee-11-2023-0449","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>With the advent of digital platforms, entrepreneurs have been able to communicate and share information in visible environments. By focusing on the visibility aspect of digital platform in a resource-constrained economy, this study aims to propose a conceptual model for exploring entrepreneurial opportunity identification. Furthermore, this study delves into the moderating influence of entrepreneurial alertness on opportunity recognition.</p>\n<h3>Design/methodology/approach</h3>\n<p>A research model is constructed using the theory of communication visibility to investigate how message transparency and network translucence affect the identification and development of entrepreneurial opportunities, with additional exploration of the moderating influence of entrepreneurial alertness. A questionnaire survey is conducted with 152 Iranian founder-entrepreneurs to test the proposed conceptual model. The research model’s constructs are analyzed using the partial least squares structural equation modeling method.</p>\n<h3>Findings</h3>\n<p>The results confirm that communication visibility impacts both aspects of entrepreneurial opportunity identification. In addition, this study reveals the distinctive moderating effects of entrepreneurial alertness on the relationship between message transparency and the creation and discovery of entrepreneurial opportunities, while finding no significant effect on network transparency and opportunity identification.</p>\n<h3>Originality/value</h3>\n<p>This paper stands out for its originality in collecting data from an emerging market. Besides, it explores the association between entrepreneurs’ communication dimensions and the recognition of new opportunities at the intersection of digital platforms and entrepreneurship literature. Furthermore, it empirically illustrates the moderating role of entrepreneurial alertness in the relationships between communication visibility and opportunity identification, contributing significantly to existing research.</p>","PeriodicalId":45682,"journal":{"name":"Journal of Entrepreneurship in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":2.9000,"publicationDate":"2024-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Entrepreneurship in Emerging Economies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jeee-11-2023-0449","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

Abstract

Purpose

With the advent of digital platforms, entrepreneurs have been able to communicate and share information in visible environments. By focusing on the visibility aspect of digital platform in a resource-constrained economy, this study aims to propose a conceptual model for exploring entrepreneurial opportunity identification. Furthermore, this study delves into the moderating influence of entrepreneurial alertness on opportunity recognition.

Design/methodology/approach

A research model is constructed using the theory of communication visibility to investigate how message transparency and network translucence affect the identification and development of entrepreneurial opportunities, with additional exploration of the moderating influence of entrepreneurial alertness. A questionnaire survey is conducted with 152 Iranian founder-entrepreneurs to test the proposed conceptual model. The research model’s constructs are analyzed using the partial least squares structural equation modeling method.

Findings

The results confirm that communication visibility impacts both aspects of entrepreneurial opportunity identification. In addition, this study reveals the distinctive moderating effects of entrepreneurial alertness on the relationship between message transparency and the creation and discovery of entrepreneurial opportunities, while finding no significant effect on network transparency and opportunity identification.

Originality/value

This paper stands out for its originality in collecting data from an emerging market. Besides, it explores the association between entrepreneurs’ communication dimensions and the recognition of new opportunities at the intersection of digital platforms and entrepreneurship literature. Furthermore, it empirically illustrates the moderating role of entrepreneurial alertness in the relationships between communication visibility and opportunity identification, contributing significantly to existing research.

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

数字景观导航：传播能见度与创业机会识别

目的随着数字平台的出现，创业者能够在可见的环境中交流和分享信息。本研究通过关注资源受限型经济中数字平台的可见性，旨在提出一个探索创业机会识别的概念模型。此外，本研究还探讨了创业警觉性对机会识别的调节作用。设计/方法/途径利用传播可见性理论构建了一个研究模型，以探讨信息透明度和网络半透明性如何影响创业机会的识别和发展，并进一步探讨了创业警觉性的调节作用。对 152 名伊朗创始人-企业家进行了问卷调查，以检验提出的概念模型。研究结果证实，沟通能见度对创业机会识别的两个方面都有影响。此外，本研究还揭示了创业警觉性对信息透明度与创业机会的创造和发现之间关系的独特调节作用，同时发现网络透明度与机会识别之间没有显著影响。此外，它还在数字平台和创业文献的交叉点上探讨了创业者的沟通维度与新机遇识别之间的关联。此外，它还通过实证研究说明了创业者的警觉性在沟通能见度与机会识别之间关系中的调节作用，为现有研究做出了重要贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

Journal of Entrepreneurship in Emerging Economies BUSINESS-

CiteScore

7.70

自引率

16.70%

发文量

期刊介绍： JEEE acquaints the readers with the latest trends and directions of explorations in the theory and practice of entrepreneurship. For the research section, the Journal of Entrepreneurship in Emerging Economies considers high quality theoretical and empirical academic research articles in the field of entrepreneurship, as well as general reviews. The ‘Entrepreneurship in practice’ section publishes insights from industry, case studies, policy focus pieces and interviews with entrepreneurs. Coverage will focus primarily on the following topics: Government policy on entrepreneurship International entrepreneurship Small and medium-sized enterprises Family-owned businesses The innovator as an individual and as a personality type New venture creation and acquisitions of a growing company Entrepreneurial behaviour in large organizations Venture financing and entrepreneurial education Minority issues in small business and entrepreneurship Corporate and non-profit entrepreneurship Ethics, the entrepreneur and the company Entrepreneurial cooperation and networking Entrepreneurial environment and cross-cultural management Comparative studies of entrepreneurship and marketing issues Development of the service sector and Chinese economy Chinese marketing and business innovation Service marketing and service innovation Brand management and network innovation Supply chain management and customer relationship management Entrepreneurial processes Risk management and venture capital Entrepreneurship and environmental sustainability Entrepreneurial growth and business sustainability Entrepreneurship, social sustainability, and social justice Entrepreneurship, proverty alleviation, and economic development.