{"title":"The Voice of the Announcers Effects on Perception, Physiological Arousal, Attitudes Toward the Ad, Intent to Buy, and Recall","authors":"Emma Rodero","doi":"10.1080/19376529.2024.2389670","DOIUrl":null,"url":null,"abstract":"In radio messages, announcers use a particular and marked style that is not always conceived as the most effective. This study aims to analyze the perception, attitudes toward the brand, intent to ...","PeriodicalId":44611,"journal":{"name":"Journal of Radio & Audio Media","volume":"144 1","pages":""},"PeriodicalIF":1.2000,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Radio & Audio Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/19376529.2024.2389670","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
In radio messages, announcers use a particular and marked style that is not always conceived as the most effective. This study aims to analyze the perception, attitudes toward the brand, intent to ...
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