How different religiosity facets affect materialism, hedonistic shopping values, and compulsive buying: Toward mediation‐moderation effects

IF 2.5 3区 经济学 Q3 BUSINESS Journal of Consumer Affairs Pub Date : 2024-09-09 DOI:10.1111/joca.12600
Piotr Tarka, Monika Kukar‐Kinney
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Abstract

This study offers interdisciplinary theoretical discussion connecting consumer behavior, values, self‐regulation, self‐determination, and religiosity concepts, and develops a conceptual model of the effects of consumer religiosity on compulsive buying. Complex sequential mediational mechanisms are investigated, involving the effects of unique religiosity facets on compulsive buying through materialistic values and hedonistic shopping values. Results show that intrinsic religiosity is negatively related with materialistic and hedonistic shopping values and compulsive buying, while the social extrinsic religiosity and personal extrinsic religiosity are positively related with these consumer values and the resulting compulsive buying. Compared with prior research, this study examines the three religiosity facets separately. This work also identifies the moderating role of gender, with all facets of religiosity exhibiting stronger relationships for women as compared with men. Theoretical and practical implications for consumers, policy makers, and marketers focus on the importance of maintenance of intrinsic religiosity orientation in personal life.
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不同宗教信仰如何影响物质主义、享乐主义购物价值观和强迫性购买:实现调解-调节效应
本研究对消费者行为、价值观、自我调节、自我决定和宗教信仰等概念进行了跨学科理论探讨,并建立了消费者宗教信仰对强迫性购买影响的概念模型。研究还探讨了复杂的序列中介机制,涉及独特宗教信仰通过物质主义价值观和享乐主义购物价值观对强迫性购买的影响。结果表明,内在宗教性与物质主义和享乐主义购物价值观及强迫性购买呈负相关,而社会外在宗教性和个人外在宗教性与这些消费者价值观及由此产生的强迫性购买呈正相关。与之前的研究相比,本研究对三种宗教信仰分别进行了研究。这项研究还发现了性别的调节作用,与男性相比,女性在宗教信仰的所有方面都表现出更强的关系。这项研究对消费者、政策制定者和营销人员的理论和实践意义都集中在个人生活中保持内在宗教信仰取向的重要性上。
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来源期刊
CiteScore
4.60
自引率
17.90%
发文量
65
期刊介绍: The ISI impact score of Journal of Consumer Affairs now places it among the leading business journals and one of the top handful of marketing- related publications. The immediacy index score, showing how swiftly the published studies are cited or applied in other publications, places JCA seventh of those same 77 journals. More importantly, in these difficult economic times, JCA is the leading journal whose focus for over four decades has been on the interests of consumers in the marketplace. With the journal"s origins in the consumer movement and consumer protection concerns, the focus for papers in terms of both research questions and implications must involve the consumer"s interest and topics must be addressed from the consumers point of view.
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Issue Information The effect size and nonlinearity of the relationship between cannabis consumption and consumer self‐perceived mental health: A study based on eight national surveys in Canada How information processing style and vaccine pace development messaging influence vaccine acceptance: A mixed methods exploration In Memoriam: Monroe P. Friedman How different religiosity facets affect materialism, hedonistic shopping values, and compulsive buying: Toward mediation‐moderation effects
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