Follow me for fun: A cross-level perspective on constructing a model of tour leader playfulness and tour member delight

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Management Perspectives Pub Date : 2024-09-13 DOI:10.1016/j.tmp.2024.101312

Tien-Ming Cheng , Ci-Yao Hong , Ying-Chan Liu

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Abstract

This study investigated the effect of tour leader playfulness on the quality of interactions between tour members and leaders, tour leader attachment, and tour member delight. The study employed a cross-level approach by considering the perspectives of both tour leaders and tour members participating in group package tours. A questionnaire survey was conducted to obtain insights from both perspectives. A total of 54 sets of samples (including 54 tour leaders and 520 tour members) were collected. The results demonstrated that tour leader playfulness had a positive effect on tour member delight, interaction quality, and tour leader attachment. Furthermore, the study validated the mediating effects of interaction quality and tour leader attachment. By integrating social exchange theory with dramaturgy theory, group dynamics, and attachment theory, this study extends the theoretical gap in research on tour guide playfulness. Practical suggestions for tourism operators and managers are also provided.

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跟着我玩构建领队游戏性和游客愉悦感模型的跨层次视角

本研究调查了领队游戏性对团员与领队之间互动质量、领队依恋和团员愉悦度的影响。研究采用了一种跨层次的方法，从参加团体旅游的领队和团员的角度进行考虑。为了从这两个角度获得洞察力，我们进行了问卷调查。共收集了 54 组样本（包括 54 名领队和 520 名团员）。结果表明，领队的游戏性对团员的愉悦感、互动质量和领队依恋有积极影响。此外，研究还验证了互动质量和领队依恋的中介效应。通过将社会交换理论与戏剧理论、群体动力学和依恋理论相结合，本研究拓展了导游游戏性研究的理论空白。本研究还为旅游业经营者和管理者提供了实用建议。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.