An Empirical Study of Sustainable Development Model for Recreational Fishery Based on Multiple Perspectives

Abstract

To analyze the sustainable development of recreational fisheries, this study constructs an evaluation model by employing resource-based theory, service-dominant logic, and consumer value cocreation. Data are collected using a questionnaire survey of offshore platform operators, government officials, and scholars with expertise in tourism, leisure, and recreation. Furthermore, the decision-making trial and evaluation laboratory (DEMATEL) and DEMATEL-based analytic network process (DANP) methods are adopted to evaluate the causal relationships between the dimensions and criteria and their magnitudes of influences. The results show that recreational fishery operators in Penghu believe that improving the evaluation dimension of service experience should have the highest priority, while officials and scholars consider marine environmental value as the most important for sustainable development. The evaluation model and analysis results will be provided to Penghu offshore platform operators to improve the service experience items provided by recreational fishery through designing high-value recreational fishery experiential activities.