Sajad Gholampour, Weng Marc Lim, Brady D. Lund, Alireza Noruzi, Alireza Elahi, Ali Akbar Saboury, Raheel Nawaz, Behzad Gholampour
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Abstract
The thorough dissection of prominent scholarly contributions can shed light on the evolution of research trajectories. Using marketing research as a case, this study aims to probe into the recognit...
期刊介绍：
Total Quality Management & Business Excellence is an international journal which sets out to stimulate thought and research in all aspects of total quality management and to provide a natural forum for discussion and dissemination of research results. The journal is designed to encourage interest in all matters relating to total quality management and is intended to appeal to both the academic and professional community working in this area. Total Quality Management & Business Excellence is the culture of an organization committed to customer satisfaction through continuous improvement. This culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented to secure greater market share, increased profits and reduced costs. The journal provides up-to-date research, consultancy work and case studies right across the whole field including quality culture, quality strategy, quality systems, tools and techniques of total quality management and the implementation in both the manufacturing and service sectors. No topics relating to total quality management are excluded from consideration in order to develop business excellence.
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