Food Quality and Risk Perception: An Empirical Study Based on the Opinion of University Students

Abstract

In recent decades, the literature on food risk has grown significantly. Consumers are increasingly interested in being informed about the relationship between the food they purchase, their health, and current sustainability goals. In this study, university students’ opinions on food quality attributes were collected through a survey in search of emerging common traits and taking into account the students’ socio-demographic characteristics. The sample for the analysis consists of 5133 students enrolled at the University of Turin (Italy), whose perceptions of food risk are analyzed using hierarchical cluster analysis and principal component analysis. The results reveal the existence of four clusters within the surveyed student population: “Detached”, “Warranty-oriented”, “Inattentive”, and “Made in Italy-oriented”. In particular, the analysis shows a significant influence of age, education level, income, and employment on students’ preferences concerning the purchasing process and food safety. The results also provide some suggestions to stakeholders, underlying the necessity to strengthen the knowledge of the origin of food products and the awareness of the challenges of the global–local food system.