Beyond the Fitness: A Big Data Analysis of Home Exercisers Demand

IF 2 4区社会学 Q1 SOCIAL SCIENCES, INTERDISCIPLINARY Sage Open Pub Date : 2024-09-14 DOI:10.1177/21582440241274533

Huilan Jin, Tingting Chen, Hanxiao Shi

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Abstract

As a new method for health knowledge dissemination, the short video has promoted the development of health communication greatly. In the context of the post-epidemic era, we selected the short home fitness video a kind of short video to guide users to do exercise at home and impart health knowledge to users as the research object, to provide suggestions on how to make better use of short videos for health communication. Liu Genghong is a home fitness coach who has gained 60 million fans in 3 months by teaching in-door aerobics originated by himself, and short home fitness videos he released are representative. We selected short home fitness videos published by Liu Genghong on Tiktok as the research sample, and obtained relevant data through crawler code. We applied a uses and gratifications approach, which is a theory about analyzing the motivation of users, to use media to analyze the collected data. The analysis result indicated that users watch the home fitness video mainly because of health cognition, personal relations, idolatry and entertainment. This study enriches the related research on health communication and shows theoretical and practical significance.

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超越健身：家庭锻炼者需求的大数据分析

短视频作为一种新的健康知识传播方式，极大地推动了健康传播的发展。在后疫情时代背景下，我们选取了家庭健身短视频这种引导用户在家做运动、向用户传授健康知识的短视频作为研究对象，为如何更好地利用短视频进行健康传播提供建议。刘耕宏是一位家庭健身教练，他通过教授自创的室内健美操在 3 个月内收获了 6000 万粉丝，他发布的家庭健身短视频具有一定的代表性。我们选取了刘耿红在嘀嗒发布的家庭健身短视频作为研究样本，并通过爬虫代码获取了相关数据。我们运用使用与满足（uses and gratifications）方法，即分析用户使用媒体动机的理论，对收集到的数据进行分析。分析结果表明，用户观看家庭健身视频主要出于健康认知、人际关系、偶像崇拜和娱乐等动机。本研究丰富了健康传播的相关研究，具有重要的理论和实践意义。

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