{"title":"Legitimately distinct entrepreneurial stories in evolving market categories","authors":"Shannon Younger , Jonathan Preedom , Chad Navis","doi":"10.1016/j.jbusvent.2024.106436","DOIUrl":null,"url":null,"abstract":"<div><p>We develop a theoretical framework explaining how the evolving uncertainty imperatives of the <em>nascent</em>, <em>emerging</em>, and <em>mature</em> stages of a market category influence the entrepreneurial stories that audiences judge as legitimately distinct. Our focus is on the sensemaking role of different story components in shaping these judgments, both independently and through their holistic interplay. We also relate these story components to the broader issues that audiences seek to resolve at each stage, which affects their potential resonance. This framework provides a contextualized understanding of legitimate distinctiveness and identifies unique tensions in each stage of an evolving market category, offering a valuable integration and advancement of existing scholarship.</p></div>","PeriodicalId":51348,"journal":{"name":"Journal of Business Venturing","volume":"40 1","pages":"Article 106436"},"PeriodicalIF":7.7000,"publicationDate":"2024-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Venturing","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0883902624000582","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
We develop a theoretical framework explaining how the evolving uncertainty imperatives of the nascent, emerging, and mature stages of a market category influence the entrepreneurial stories that audiences judge as legitimately distinct. Our focus is on the sensemaking role of different story components in shaping these judgments, both independently and through their holistic interplay. We also relate these story components to the broader issues that audiences seek to resolve at each stage, which affects their potential resonance. This framework provides a contextualized understanding of legitimate distinctiveness and identifies unique tensions in each stage of an evolving market category, offering a valuable integration and advancement of existing scholarship.
期刊介绍：
The Journal of Business Venturing: Entrepreneurship, Entrepreneurial Finance, Innovation and Regional Development serves as a scholarly platform for the exchange of valuable insights, theories, narratives, and interpretations related to entrepreneurship and its implications.
With a focus on enriching the understanding of entrepreneurship in its various manifestations, the journal seeks to publish papers that (1) draw from the experiences of entrepreneurs, innovators, and their ecosystem; and (2) tackle issues relevant to scholars, educators, facilitators, and practitioners involved in entrepreneurship.
Embracing diversity in approach, methodology, and disciplinary perspective, the journal encourages contributions that contribute to the advancement of knowledge in entrepreneurship and its associated domains.
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