We develop a theoretical framework explaining how the evolving uncertainty imperatives of the nascent, emerging, and mature stages of a market category influence the entrepreneurial stories that audiences judge as legitimately distinct. Our focus is on the sensemaking role of different story components in shaping these judgments, both independently and through their holistic interplay. We also relate these story components to the broader issues that audiences seek to resolve at each stage, which affects their potential resonance. This framework provides a contextualized understanding of legitimate distinctiveness and identifies unique tensions in each stage of an evolving market category, offering a valuable integration and advancement of existing scholarship.
Coordination frictions prevent the efficient adoption and governance of blockchain-based platforms. Crypto funds (CFs) create value by smoothing frictions on decentralized digital platforms (DDPs). CF-backed DDPs obtain higher valuations in the primary token market, outperform their peers after issuing tokens, and benefit from token price appreciation around CF investment disclosure in the secondary market. Primary transaction data from the Ethereum ledger shows that the valuations of DDPs with meager adoption and a higher centralization of token ownership benefit more from CF backing. The positive valuation and performance effects for CF-backed DDPs are more pronounced for CFs that are more central in investor networks.
This study explores how corporate venture capital (CVC) units can be configured to effectively achieve innovation performance and succeed amidst the tensions they face at the intersection of the corporate and venture domain. Using a fuzzy-set qualitative comparative analysis (fsQCA) of 30 dedicated CVC investment arms, we analyze how successful units configure their internal arrangements in response to these tensions and generate various innovation outcomes for their parent organizations. We identify four different solutions for effective CVC unit configurations, highlighting that explorative and exploitative innovation success require different setups. Moreover, we find that more mature and explorative CVC units distance themselves via buffering from their corporate sponsor, while at the same time increasing their efforts to maintain deliberate connections via bridging to representatives of the very same corporate environment they stem from. For ambidextrous CVC units, a more dynamic setup that allows corporate leadership to selectively initiate collaboration with the corporate core when beneficial while facilitating distancing at other times proved successful. Our study contributes new evidence and theory on how CVC units can navigate tensions and balance competing demands at the interface of the corporate and venturing domains.
Research on social media influencers and entrepreneurship tends to adopt an influencer-as-entrepreneur perspective by examining how influencers leverage social media as entrepreneurial opportunities. However, it remains unclear how entrepreneurs in the audience interpret and leverage influencer content in their entrepreneurial endeavors. Using a two-study approach, Study 1 inductively uncovers that entrepreneurs interpret entrepreneurship influencers' content as para-social mentoring—a one-to-many, mostly unreciprocated mentor-protégé relationship in which media users envision themselves as protégés and perceive media figures as providing individualized career-related and psychosocial support despite knowing that the media figures do not know intimate details about themselves or their circumstances. Our model posits that para-social mentoring between entrepreneurs and entrepreneurship influencers relates to critical entrepreneurship-related outcomes. Using data from 613 entrepreneurs, Study 2 deductively finds general support for the model derived from Study 1. Our study highlights how para-social mentoring operates like a double-edged sword that can benefit entrepreneurs while also exposing them to specific hazards not common in traditional mentoring.
Entrepreneurs seeking legitimacy for their stigmatized products with mainstream audiences must deploy strategies to redefine their products' cultural significance. This paper investigates how the body, often a focal point of stigma, serves as the foundation for these strategies. Through an analysis of exemplary cases in the sex toy industry, we identify three strategies—visibilizing, obfuscating, and transforming—used by entrepreneurs to deal with different sources of stigma, including tribal stigma, blemishes, and abominations associated with the products. Our findings provide novel insights into the role of the body in entrepreneurial strategies to tackle stigma and gain legitimacy for their products, thereby contributing to the literatures on entrepreneurship in stigmatized settings and cultural entrepreneurship.
This paper examines how entrepreneurs manage temporal commitments associated with hyped audience expectations. We examine hype in the crowdfunding context, conducting an inductive study of 155 entrepreneur project updates from five new ventures that mobilized significant funding on Kickstarter. Entrepreneur updates were matched with 17,807 backer comments, creating call and response pairs. Using LIWC sentiment analysis, we tracked changes in backer negative tone over time and observed spikes and dips corresponding with temporal events. The pattern suggested that entrepreneurs have techniques to tamp down negative sentiment from backers as they delay product shipments. Through inductive examination of entrepreneur and backer interactions, we uncover entrepreneurs' use of four narrative practices to manage the temporal constraints of hyped audience expectations: frequent communication, evidence of progress, proximal temporal reach, and time-quality trade-off. While initially effective, these practices have diminishing returns over time, eventually triggering backer outrage as continual delays frustrate backers. We additionally find that the effectiveness of the narrative practices is influenced by external temporal pacers, with entrepreneurs using pacers to amplify narrative practice effectiveness, while backers use them as reasons to reject delays.