Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers

IF 5.4 2区 管理学 Q1 BUSINESS Journal of Advertising Pub Date : 2024-09-13 DOI:10.1080/00913367.2024.2393711
Mona Mrad, Zahy Ramadan, Zsófia Tóth, Lina Nasr, Sahar Karimi
{"title":"Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers","authors":"Mona Mrad, Zahy Ramadan, Zsófia Tóth, Lina Nasr, Sahar Karimi","doi":"10.1080/00913367.2024.2393711","DOIUrl":null,"url":null,"abstract":"While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influenc...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.4000,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/00913367.2024.2393711","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influenc...
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
虚拟影响者与真实联系:探索虚拟影响者现象
尽管人们对在数字营销活动中使用社交媒体有影响力的人越来越感兴趣,但对虚拟有影响力的人及其对消费者和品牌的影响却知之甚少。虚拟影响力...
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
11.20
自引率
10.50%
发文量
55
期刊介绍: The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
期刊最新文献
Computer Vision Models for Image Analysis in Advertising Research Computational Content Analysis in Advertising Research User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation Biometric Tools in a Computational Advertising Context: An Overview of Use and Application
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1