Examining professional ideology through the perspectives of higher education professionals

Abstract

Recent societal changes have sparked a growing interest in teachers' professional ideologies and pedagogical practices in higher education. Our qualitative study examines how market-driven private higher education impacts teachers’ professional ideologies. We have employed thematic analysis to interpret our data and generate themes. The themes explore eight teachers' diverse views on professional ideology, its importance in teaching, and the societal perception of private higher education. Participants also expressed concerns about the commercialization of higher education and societal biases against private universities. The study recommends implementing specialized management strategies and awareness campaigns to foster a professional culture that aligns with educational goals.