How Does the Green and Non-Green Star Moderate the Effect of Hotel Environmental Strategy on Sustainable Awareness and Green Employee Behavior?

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Research Pub Date : 2024-09-23 DOI:10.1002/jtr.2768

Ozgur Yayla, Huseyin Keles, Cemal Ersin Silik, Cemile Akbulut

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Abstract

The objective of this research is to determine the effects of hotel environmental strategies on sustainable awareness perception and green employee behavior in the hospitality industry. The moderator role of the green star practices in the relationships between the variables has also been searched. The study data have been obtained from the employees of five-star hotels in Antalya, Türkiye. SPSS package program and Smart PLS were preferred in examining the relationships. As a result, significant relationships have been determined, and the green star practices moderate the relationship between them. Besides, the moderator role of green star practices has been analyzed, and this is the main difference of this research from the other hospitality studies in the literature. In the light of the research results, it can be stated that hotel business managers should empower their employees on green behaviors by increasing their motivation for a sustainable hospitality sector.

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绿色之星和非绿色之星如何调节酒店环境战略对可持续意识和绿色员工行为的影响？

本研究旨在确定酒店环境战略对酒店业可持续意识认知和绿色员工行为的影响。研究还探讨了绿色星级实践在变量间关系中的调节作用。研究数据来自土耳其安塔利亚五星级酒店的员工。在研究这些关系时，首选了 SPSS 软件包程序和 Smart PLS。结果确定了两者之间的重要关系，绿色星级实践对两者之间的关系起到了调节作用。此外，本研究还分析了绿色星级实践的调节作用，这也是本研究与其他酒店业研究的主要不同之处。根据研究结果，可以说酒店企业管理者应通过提高员工对可持续酒店业的积极性来增强他们的绿色行为能力。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.