Why do consumers choose online food delivery services? A meta-analytic review

IF 11.3 1区化学 Q1 CHEMISTRY, PHYSICAL ACS Catalysis Pub Date : 2024-09-25 DOI:10.1016/j.ijhm.2024.103921

Amit Shankar , Charles Jebarajakirthy , Haroon Iqbal Maseeh , Preeti Nayal , Aman Kumar , Chitra Krishnan

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Abstract

This study proposes a meta-analytic framework with the underpinnings of unified theory of acceptance and use of technology, value-based adoption model, and brand relationship quality theory to summarise online food delivery (OFD) literature. Meta-analytic bivariate analysis was used to test the relationships in the proposed model. Further, by performing moderation analysis, this meta-analysis resolves inconsistencies in the findings reported in the domain’s literature. Performance expectancy, effort expectancy, social influence, facilitating conditions, and perceived risk determine perceived value, while perceived value has a significant positive impact on usage behaviour which in turn triggers satisfaction, trust, and loyalty. Moderation analysis indicates that these effects can vary in the OFD literature depending on various contextual and methodological moderators. This review, being the pioneer meta-analysis in OFD domain, advances the domain’s literature. Practically, the findings provide several implications for enhancing consumers’ perceived value and customer responses to OFD services.

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消费者为何选择网上送餐服务？荟萃分析综述

本研究提出了一个元分析框架，以技术接受和使用统一理论、基于价值的采用模型和品牌关系质量理论为基础，对网上送餐（OFD）文献进行总结。元分析的双变量分析用于检验拟议模型中的关系。此外，通过进行调节分析，该元分析解决了该领域文献中研究结果不一致的问题。绩效预期、努力预期、社会影响、便利条件和感知风险决定了感知价值，而感知价值对使用行为有显著的积极影响，反过来又会引发满意度、信任度和忠诚度。调节分析表明，在 OFD 文献中，这些影响会因不同的背景和方法调节因素而有所不同。本综述是对外部开发领域的首例荟萃分析，推动了该领域文献的发展。在实践中，研究结果为提高消费者的感知价值和客户对 OFD 服务的反应提供了一些启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

ACS Catalysis CHEMISTRY, PHYSICAL-

CiteScore

20.80

自引率

6.20%

发文量

1253

审稿时长

1.5 months

期刊介绍： ACS Catalysis is an esteemed journal that publishes original research in the fields of heterogeneous catalysis, molecular catalysis, and biocatalysis. It offers broad coverage across diverse areas such as life sciences, organometallics and synthesis, photochemistry and electrochemistry, drug discovery and synthesis, materials science, environmental protection, polymer discovery and synthesis, and energy and fuels. The scope of the journal is to showcase innovative work in various aspects of catalysis. This includes new reactions and novel synthetic approaches utilizing known catalysts, the discovery or modification of new catalysts, elucidation of catalytic mechanisms through cutting-edge investigations, practical enhancements of existing processes, as well as conceptual advances in the field. Contributions to ACS Catalysis can encompass both experimental and theoretical research focused on catalytic molecules, macromolecules, and materials that exhibit catalytic turnover.