Exploring resistance barriers in travelers' word of mouth for mobile payment systems: Mediating effects of trust and usage intention

IF 12.9 1区管理学 Q1 BUSINESS Technological Forecasting and Social Change Pub Date : 2024-09-27 DOI:10.1016/j.techfore.2024.123771

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Abstract

Emerging technologies, such as mobile payment systems (MPS), continue to affect people from all walks of life, including travelers' behaviors. Following the innovation resistance theory (IRT) framework, the current study examined the link between innovation resistance barriers (i.e., usage, value, risk, tradition, and image) and word of mouth (WOM) for MPS usage in the travel industry. Specifically, we integrated trust theory and examined how these innovation resistance barriers affect trust, which then affects MPS usage intention and subsequently affects WOM for MPS. Following the two-study research design, multi-wave data were collected from 403 participants in Study 1 and 378 participants in Study 2. The results supported the serial mediation of trust and MPS usage intention for the relationships between usage, value, and tradition barriers and WOM for MPS. Our findings contribute to travel and consumer behavior theory and practice by explaining how and why specific innovation barriers negatively influence WOM for MPS usage in the travel industry.

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探索旅行者对移动支付系统口碑传播的阻力障碍：信任和使用意向的中介效应

移动支付系统（MPS）等新兴技术不断影响着各行各业的人们，包括旅行者的行为。根据创新阻力理论（IRT）框架，本研究考察了旅游业使用移动支付系统的创新阻力障碍（即使用、价值、风险、传统和形象）与口碑（WOM）之间的联系。具体而言，我们结合信任理论，研究了这些创新阻力障碍如何影响信任，进而影响 MPS 的使用意向，并进而影响 MPS 的 WOM。按照两项研究的设计，研究 1 收集了 403 名参与者的多波数据，研究 2 收集了 378 名参与者的多波数据。研究结果表明，在使用、价值和传统障碍与 MPS 的 WOM 之间的关系中，信任和 MPS 使用意愿起到了串联中介的作用。我们的研究结果解释了特定的创新障碍如何以及为什么会对旅游行业使用 MPS 的 WOM 产生负面影响，从而为旅游和消费者行为理论与实践做出了贡献。

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Technological Forecasting and Social Change Multiple-

CiteScore

21.30

自引率

10.80%

发文量

813

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