Visual mental imagery of nonpredictive central social cues triggers automatic attentional orienting

Abstract

Previous research has demonstrated that social cues (e.g., eye gaze, walking direction of biological motion) can automatically guide people's focus of attention, a well-known phenomenon called social attention. The current research shows that voluntarily generated social cues via visual mental imagery, without being physically presented, can produce robust attentional orienting similar to the classic social attentional orienting effect. Combining a visual imagery task with a dot-probe task, we found that imagining a non-predictive gaze cue could orient attention towards the gazed-at hemifield. Such attentional effect persisted even when the imagery gaze cue was counter-predictive of the target hemifield, and could be generalized to biological motion cue. Besides, this effect could not be simply attributed to low-level motion signal embedded in gaze cues. More importantly, an eye-tracking experiment carefully monitoring potential eye movements demonstrated the imagery-induced attentional orienting effect induced by social cues, but not by non-social cues (i.e., arrows), suggesting that such effect is specialized to visual imagery of social cues. These findings accentuate the demarcation between social and non-social attentional orienting, and may take a preliminary step in conceptualizing voluntary visual imagery as a form of internally directed attention.