Influencing Factors on Tourists’ Intentions for Sustainable Tourism Destinations: Moderating Effects of Financial Constraints and Moral Reflectiveness

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Research Pub Date : 2024-10-06 DOI:10.1002/jtr.2772

Abderrahim Laachach, Arej Alhemimah

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Abstract

This study investigates the relationships between environmental awareness, travel motivations, tourism knowledge, and intentions to choose sustainable destinations. Using a survey of 495 participants and Partial Least Squares Structural Equation Modeling (PLS-SEM), we examine how financial constraints and moral reflectiveness moderate these relationships. Our findings indicate a strong positive correlation between environmental values and support for sustainable tourism. Travel motivations, knowledge about sustainable tourism, and a positive environmental attitude all significantly contribute to a tourist's intention to travel sustainably. Interestingly, gender moderates the influence of travel motivations on environmental values, while moral reflection moderates the link between environmental values and the intention to support sustainable tourism. Financial constraints did not have a significant moderating effect. Our study provides valuable insights for stakeholders in the tourism industry, highlighting the importance of aligning strategies with tourist motivations and emphasizing environmental benefits to encourage responsible travel practices.

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游客对可持续旅游目的地意向的影响因素：财务约束和道德反思的调节作用

本研究探讨了环境意识、旅游动机、旅游知识和选择可持续旅游目的地的意愿之间的关系。通过对 495 名参与者的调查和偏最小二乘法结构方程模型（PLS-SEM），我们研究了经济约束和道德反思如何调节这些关系。我们的研究结果表明，环境价值观与对可持续旅游业的支持之间存在很强的正相关性。旅游动机、对可持续旅游的了解以及积极的环保态度都对游客的可持续旅游意愿有很大的促进作用。有趣的是，性别调节了旅游动机对环境价值观的影响，而道德反思则调节了环境价值观与支持可持续旅游意愿之间的联系。经济限制因素没有明显的调节作用。我们的研究为旅游业的利益相关者提供了有价值的见解，强调了根据游客动机调整战略和强调环境效益以鼓励负责任的旅游行为的重要性。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.

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