Unraveling the Nexus Between Environmental Presence and Customer Satisfaction: A Cross-Cultural Analysis of Online Reviews of Eco-Friendly Accommodations
Yahaira Lisbeth Moreno-Brito, Jue Wang, Hak-Seon Kim
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引用次数: 0
Abstract
This study explores the ecological presence and awareness of eco-hotel satisfaction. 7471 reviews from Ecuador and Indonesia eco-hotels were analyzed based on mathematical equations and Linguistic Inquiry Word Count (LIWC). Analysis of variance (ANOVA) and regression analysis depicted differences in environmental awareness and satisfaction across cultures. The findings indicate that word count, perception, and green depth significantly impact satisfaction in Ecuador, while authenticity, perception, depth, and presence influence that in Indonesia. Furthermore, Indonesian customers had a higher understanding of eco-friendly practices, but Ecuador reported higher overall satisfaction. These cultural differences provide valuable insights into the hospitality industry to enhance the guest experience at eco-friendly accommodations.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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