{"title":"AdDownloader: Automating the retrieval of advertisements and their media content from the Meta Online Ad Library","authors":"Paula-Alexandra Gitu , Roberto Cerina , Stefanie Vandevijvere , Roselinde Kessels","doi":"10.1016/j.softx.2024.101919","DOIUrl":null,"url":null,"abstract":"<div><div>AdDownloader is a Python package for downloading advertisements and their media content from the Meta Online Ad Library. With a valid Meta developer access token, AdDownloader automates the process of downloading relevant ads data and storing it in a user-friendly format. Additionally, AdDownloader uses individual ad links from the downloaded data to access each ad's media content (i.e. images and videos) and stores it locally. The package also offers various analytical functionalities, such as topic modelling of ad text and image captioning using AI, embedded in a Dashboard. AdDownloader can be run as a Command-Line Interface or imported as a Python package, providing a flexible and intuitive user experience. Applications range from understanding the effectiveness and transparency of online political campaigns to monitoring the exposure of different population groups to the marketing of harmful substances.</div></div>","PeriodicalId":21905,"journal":{"name":"SoftwareX","volume":"28 ","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2024-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SoftwareX","FirstCategoryId":"94","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2352711024002899","RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMPUTER SCIENCE, SOFTWARE ENGINEERING","Score":null,"Total":0}
引用次数: 0
Abstract
AdDownloader is a Python package for downloading advertisements and their media content from the Meta Online Ad Library. With a valid Meta developer access token, AdDownloader automates the process of downloading relevant ads data and storing it in a user-friendly format. Additionally, AdDownloader uses individual ad links from the downloaded data to access each ad's media content (i.e. images and videos) and stores it locally. The package also offers various analytical functionalities, such as topic modelling of ad text and image captioning using AI, embedded in a Dashboard. AdDownloader can be run as a Command-Line Interface or imported as a Python package, providing a flexible and intuitive user experience. Applications range from understanding the effectiveness and transparency of online political campaigns to monitoring the exposure of different population groups to the marketing of harmful substances.
期刊介绍：
SoftwareX aims to acknowledge the impact of software on today''s research practice, and on new scientific discoveries in almost all research domains. SoftwareX also aims to stress the importance of the software developers who are, in part, responsible for this impact. To this end, SoftwareX aims to support publication of research software in such a way that: The software is given a stamp of scientific relevance, and provided with a peer-reviewed recognition of scientific impact; The software developers are given the credits they deserve; The software is citable, allowing traditional metrics of scientific excellence to apply; The academic career paths of software developers are supported rather than hindered; The software is publicly available for inspection, validation, and re-use. Above all, SoftwareX aims to inform researchers about software applications, tools and libraries with a (proven) potential to impact the process of scientific discovery in various domains. The journal is multidisciplinary and accepts submissions from within and across subject domains such as those represented within the broad thematic areas below: Mathematical and Physical Sciences; Environmental Sciences; Medical and Biological Sciences; Humanities, Arts and Social Sciences. Originating from these broad thematic areas, the journal also welcomes submissions of software that works in cross cutting thematic areas, such as citizen science, cybersecurity, digital economy, energy, global resource stewardship, health and wellbeing, etcetera. SoftwareX specifically aims to accept submissions representing domain-independent software that may impact more than one research domain.
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