Explanation of time perspectives in adopting AI service robots under different service settings

IF 11 1区管理学 Q1 BUSINESS Journal of Retailing and Consumer Services Pub Date : 2024-10-03 DOI:10.1016/j.jretconser.2024.104109

Simon Dang , Sara Quach , Robin E. Roberts

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Abstract

This study bridges a gap in AI acceptance literature by integrating Time Perspective Theory with the Technology Acceptance Model by examining how time orientations influence AI acceptance in various service settings. The results show that past-positive, present-hedonistic, and future time perspectives impact individuals' privacy concerns and their recognition of AI's utilitarian and hedonic benefits. Conversely, past-negative and present-fatalistic perspectives show negligible effects. The study highlights distinct patterns in credence versus experience services, with future-oriented and present-hedonistic individuals favoring AI's benefits in hospitals over restaurants, and past-positive individuals valuing hedonic benefits more in restaurant settings. These orientations affect perceived usefulness and ease of use, with privacy concerns significantly influencing ease of use. The findings offer significant theoretical and practical implications, underscoring the nuanced role of time perspectives in AI service robot acceptance across different environments.

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不同服务环境下采用人工智能服务机器人的时间视角解析

本研究将时间视角理论与技术接受模型相结合，通过研究时间取向如何影响各种服务环境中的人工智能接受度，弥补了人工智能接受度文献的空白。研究结果表明，过去积极、现在积极和未来积极的时间视角会影响个人对隐私的关注以及对人工智能功利性和享乐性益处的认可。相反，过去消极观点和现在宿命论观点的影响则微乎其微。该研究强调了可信度与体验服务的不同模式，面向未来和现在的对立个人更青睐人工智能在医院而非餐馆中的益处，而过去积极的个人则更看重餐馆环境中的享乐性益处。这些取向会影响人们感知到的实用性和易用性，其中隐私问题对易用性的影响很大。研究结果具有重要的理论和实践意义，强调了时间视角在不同环境下人工智能服务机器人接受度中的微妙作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Retailing and Consumer Services BUSINESS-

CiteScore

20.40

自引率

14.40%

发文量

340

审稿时长

20 days

期刊介绍： The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are: Retailing and the sale of goods The provision of consumer services, including transportation, tourism, and leisure.