Journal of Retailing and Consumer Services最新文献

I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being 我买了，感觉很好！一项与自信着装决定和心理健康相关的合身因素和自我评价的研究

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-12-03 DOI: 10.1016/j.jretconser.2024.104167

Md. Jakir Hossain , Hyo Jung (Julie) Chang , Robert Paul Jones

Clothing plays a crucial role in shaping a consumer's self-perception and identity, particularly through its fit, which influences how comfortable and confident one feels in one's appearance. Given the importance of fit, this study aims to examine how fit characteristics affect consumers' self-evaluations and how these evaluations influence confident clothing decisions and psychological well-being by applying the self-discrepancy theory. Data were gathered from a sample of 502 fashion consumers. The findings from the partial least squares structural equation modeling showed that self-discrepancy acts as a mediator between consumers' self-evaluation and their psychological responses. A multi-group analysis revealed the strong mediating role of self-discrepancy on the relationship between self-evaluation and body satisfaction for males. These findings have significant theoretical and practical implications for the fashion industry in the context of fit characteristics, offering valuable insights into consumer decision-making processes.

服装在塑造消费者的自我认知和身份认同方面起着至关重要的作用，尤其是通过它的合身程度，这影响到一个人对自己外表的舒适和自信程度。鉴于合身的重要性，本研究旨在运用自我差异理论探讨合身特征如何影响消费者的自我评价，以及这些评价如何影响自信的服装决策和心理健康。数据收集自502名时尚消费者的样本。偏最小二乘结构方程模型的结果表明，自我差异在消费者自我评价与心理反应之间起中介作用。一项多群体分析显示，自我差异在男性自我评价与身体满意度的关系中起着很强的中介作用。这些发现对时尚行业在合身特征的背景下具有重要的理论和实践意义，为消费者决策过程提供了有价值的见解。

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引用次数: 0

What hinders car owners’ participation in private car sharing? Insights from a business perspective 是什么阻碍了车主参与私家车共享？从商业角度的见解

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-11-30 DOI: 10.1016/j.jretconser.2024.104160

Mengxia Li , Tao Feng

Private car sharing emerges as a viable solution due to flexibility, cost-effectiveness for users, and profit benefit for car owners. However, the number of shared private cars remains relatively low, and empirical evidence regarding car owners' sharing intention is scarce. This paper aims to identify the factors influencing car owners' participation decision in private car sharing from the perspective of business operators who provide various services, such as cleanliness, maintenance, insurance and inspection. In addition, we examine how latent factors like privacy protection, trust, social value, hygiene, orderliness, and utilitarian value impact car owners' willingness to participate in different business models. A mixed logit hybrid choice model, incorporating latent factors and random parameters to capture preference heterogeneity, was developed using data from a stated choice experiment conducted online in Hiroshima. The results indicate that car owners generally dislike the additional insurance and maintenance costs associated with business models, but free car inspections and cleaning services significantly increase their participation intention. Trust and social value positively influence adoption, while concerns about hygiene and orderliness negatively affect decisions. These insights can help private car-sharing enterprises enhance market penetration by addressing key behavioral factors.

私家车共享因其灵活性、用户的成本效益和车主的利润效益而成为一种可行的解决方案。然而，共享私家车的数量仍然相对较少，关于车主共享意愿的实证证据很少。本文旨在从提供清洁、维修、保险、检验等多种服务的经营者的角度，找出影响车主参与私家车共享决策的因素。此外，我们还考察了隐私保护、信任、社会价值、卫生、有序和功利价值等潜在因素如何影响车主参与不同商业模式的意愿。利用广岛在线进行的陈述选择实验数据，建立了一个混合logit混合选择模型，将潜在因素和随机参数结合起来，以捕捉偏好异质性。结果表明，车主普遍不喜欢与商业模式相关的额外保险和维护成本，但免费的汽车检查和清洁服务显著增加了他们的参与意愿。信任和社会价值对收养有积极影响，而对卫生和秩序的关注对决定有消极影响。这些见解可以帮助私家车共享企业通过解决关键的行为因素来提高市场渗透率。

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引用次数: 0

Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects 沉浸式环境中的互动产品展示：功能控制对享乐方面的影响

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-11-28 DOI: 10.1016/j.jretconser.2024.104156

Arno Kinzinger , Winfried J. Steiner , Markus Tatzgern , Christine Vallaster

Functional control in webshops allows consumers to virtually experience the different functions of a product. To date, however, the potential benefits of enabling functional control in online product presentations in addition to standard visual control have only been studied and proven for non-immersive virtual environments but not for immersive virtual reality shopping experiences in webshops. We close this research gap by comparing an immersive product presentation format with visual control (grabbing a product and viewing it from different angles) to that of an immersive product presentation format with additional functional control (experiencing and inspecting the different functionalities of the product) by means of a between-subjects experiment. Our special focus is on the influence of functional control on the hedonic aspects of online shopping since interactive immersive webshops are known to offer particular potential to enhance the hedonistic shopping experience of consumers. Our findings suggest that (1) the possibility to try out product functions in an immersive environment can significantly increase the shopping experience of consumers and that (2) hedonic aspects like the enjoyment of consumers actually seem to play a highly important role in immersive webshops. Accordingly, as a practical implication of our study, companies should consider investing in functional control elements when presenting their products in immersive virtual reality webshops as a way to gain a competitive advantage.

网络商店中的功能控制可以让消费者虚拟体验产品的不同功能。然而，迄今为止，除了标准的视觉控制外，在在线产品展示中启用功能控制的潜在好处只在非沉浸式虚拟环境中得到了研究和证实，而在网店中的沉浸式虚拟现实购物体验中却没有。我们通过主体间实验，比较了具有视觉控制（抓取产品并从不同角度观察）的沉浸式产品展示形式和具有附加功能控制（体验和检查产品的不同功能）的沉浸式产品展示形式，从而填补了这一研究空白。我们特别关注功能控制对网上购物享乐性方面的影响，因为众所周知，互动式沉浸式网店具有增强消费者享乐主义购物体验的特殊潜力。我们的研究结果表明：(1) 在身临其境的环境中尝试产品功能的可能性可以显著增加消费者的购物体验；(2) 消费者的享乐方面（如享受）似乎在身临其境的网络商店中扮演着非常重要的角色。因此，作为我们研究的实际意义，企业在身临其境的虚拟现实网店中展示产品时，应考虑投资于功能控制元素，以此获得竞争优势。

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引用次数: 0

Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness 具有社会效益的虚拟世界朋友：社会身份通过网站依恋、用户参与和公众自我意识对虚拟产品购买意向的影响

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-11-28 DOI: 10.1016/j.jretconser.2024.104158

Hyojung Kim , Jungmin Yoo , Minjung Park

The metaverse has fundamentally transformed remote interactions and retail commerce, providing virtual collaborative workplaces and vibrant digital shopping experiences. This study examines the consumption decisions of digital communities, emphasizing the relationship between metaverse users' social identity and their intention to purchase virtual products, mediated by site attachment and user engagement, and moderated by public self-consciousness. Confirmatory factor analysis and Models 6 and 59 of the PROCESS macro were used to conduct an online survey of 319 female metaverse users from South Korea. The results revealed a direct association between respondents' social identity and their purchase intention. While user engagement mediated this relationship, site attachment did not. Additionally, their social identity positively influenced purchase intention through the serial mediation of both site attachment and user engagement. Furthermore, public self-consciousness partially moderated the influence of social identity on purchase intention and acted as a moderated mediator through enhanced site attachment and user engagement. This study makes a valuable contribution to the body of knowledge on this topic by integrating social identity theory and the public self-consciousness literature within metaverse environments and offers insights to virtual brand marketers into how to facilitate users' emotional bonds and social participation. In particular, strong site attachment alone is not a significant positive predictor of users’ intention to purchase virtual products; user engagement is also important. Hence, shifting the focus toward user experience offers new perspectives of how emotional and social connections drive user behavior in the metaverse.

元网络从根本上改变了远程互动和零售商业，提供了虚拟的协作工作场所和充满活力的数字购物体验。本研究探讨了数字社区的消费决策，强调了元网络用户的社会身份与其购买虚拟产品的意愿之间的关系，这种关系以网站依附性和用户参与度为中介，并受到公众自我意识的调节。研究采用了确认因素分析和 PROCESS 宏模型 6 和 59，对 319 名韩国女性元海外用户进行了在线调查。结果显示，受访者的社会身份与其购买意向之间存在直接联系。用户参与对这种关系起到了中介作用，而网站依恋则没有。此外，通过网站依恋和用户参与的串联调解，她们的社会身份对购买意向产生了积极影响。此外，公众自我意识部分调节了社会认同对购买意向的影响，并通过增强网站依恋和用户参与起到了调节中介的作用。这项研究将社会认同理论和公众自我意识文献整合到了元宇宙环境中，为这一主题的知识体系做出了宝贵贡献，并为虚拟品牌营销人员如何促进用户的情感纽带和社会参与提供了启示。特别是，强烈的网站归属感本身并不能显著预测用户购买虚拟产品的意愿；用户参与也很重要。因此，将关注点转向用户体验为我们提供了新的视角，让我们了解情感和社交联系是如何在元宇宙中驱动用户行为的。

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引用次数: 0

Psychological needs, brand attachment, and passion for themed-restaurant brands: A generational perspective 心理需求、品牌依恋和对主题餐厅品牌的热情：代际视角

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-11-28 DOI: 10.1016/j.jretconser.2024.104155

Faheem Gul Gilal , Jian Zhang , Sadam Hussain Arijo , Rukhsana Gul Gilal , Chunxiao Chen

Drawing on basic psychological needs theory, attachment theory, and generational cohort theory, this study examines how customers' satisfaction with autonomy, competence, and relatedness (ACR) influences their attachment to, and passion for, themed-restaurant brands. We further hypothesize that generational cohorts (i.e., Generation X, Y, and Z) act as key boundary conditions in these relationships. Data were collected from 379 themed-restaurant customers using a paper-and-pencil survey, and the hypothesized relationships were tested via structural equation modeling and multi-group modeling in AMOS 24.0. Results indicate that ACR satisfaction significantly enhances customer attachment, which, in turn, amplifies passion for themed restaurant brands. Additionally, the findings reveal that autonomy satisfaction has a stronger impact on brand attachment for Generation Y compared to Generations Z and X. While competence satisfaction appears to be more influential for Generation X, relatedness satisfaction is more prominent for both Generations Z and X.

本研究借鉴了基本心理需求理论、依恋理论和代际队列理论，探讨了顾客对自主性、能力和相关性（ACR）的满意度如何影响他们对主题餐厅品牌的依恋和热情。我们进一步假设，代群（即 X、Y 和 Z 代）是这些关系中的关键边界条件。我们通过纸笔调查收集了 379 位主题餐厅顾客的数据，并通过 AMOS 24.0 中的结构方程建模和多组建模对假设关系进行了检验。结果表明，ACR 满意度极大地增强了顾客的归属感，而这种归属感又反过来增强了顾客对主题餐厅品牌的热情。此外，研究结果表明，与 Z 世代和 X 世代相比，自主满意度对 Y 世代品牌依恋的影响更大。

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引用次数: 0

Metaverse platform attributes and customer experience measurement 元数据平台属性与客户体验测量

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-11-26 DOI: 10.1016/j.jretconser.2024.104159

Syed Mahmudur Rahman , Noman H. Chowdhury , Jana Lay-Hwa Bowden , Jamie Carlson

The metaverse has enormous potential to provide customers with novel experiences and support brand capabilities. Therefore, ensuring a high-quality customer experience in the metaverse is critical for the growth of metaverse platforms and brand success. However, while measures of customer experience in both traditional and digital contexts have long been established, they have not yet been adapted to the unique context of the metaverse. Employing a multiphase mixed-methods research design, we propose a simple 10-item scale to measure metaverse customer experience (MVCX) based on the evaluation of 10 key metaverse platform attributes: aesthetics, commerciality, communality, creativity, efficiency, immersion, interoperability, personalization, privacy, and trialability. Our reliability and validity tests across multiple studies demonstrate that the MVCX scale has sound psychometric properties and can reliably predict customer satisfaction, ongoing usage intentions, and share of time spent on a metaverse platform. This study offers the first operationalized, attribute-level model of MVCX, contributing to both the digital customer experience literature and practice. The short 10-item MVCX scale can be used by marketing managers to enhance customer experience and satisfaction, thereby ensuring brand success.

在为客户提供新颖体验和支持品牌能力方面，元网具有巨大的潜力。因此，确保在元宇宙中获得高质量的客户体验对于元宇宙平台的发展和品牌的成功至关重要。然而，尽管在传统和数字环境中衡量客户体验的标准早已确立，但这些标准尚未适用于元海外的独特环境。我们采用多阶段混合方法研究设计，提出了一个简单的 10 项量表来衡量元海外客户体验（MVCX），该量表基于对 10 个关键元海外平台属性的评估：美学、商业性、社区性、创造性、效率、沉浸感、互操作性、个性化、隐私性和可试用性。我们在多项研究中进行的信度和效度测试表明，MVCX 量表具有良好的心理测量特性，能够可靠地预测客户满意度、持续使用意向以及在元数据平台上花费的时间份额。本研究提供了第一个可操作的、属性级的 MVCX 模型，为数字客户体验文献和实践做出了贡献。营销经理可以利用简短的 10 项 MVCX 量表来提升客户体验和满意度，从而确保品牌的成功。

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引用次数: 0

Reputation vs. price: Sequential recommendations based on cue diagnosticity theory 声誉与价格：基于线索诊断理论的顺序推荐

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-11-24 DOI: 10.1016/j.jretconser.2024.104157

Wenhao Guo, Jin Tian, Minqiang Li

Sequential recommendations have been widely used in e-commerce platforms to effectively capture consumers' dynamic preferences and provide them with preferred products. Traditional models usually use ratings and product attributes for sequential recommendations to satisfy consumers’ more personalized needs. Consumers also rely on reviews from other consumers to form a general impression of the product or retailer before making their purchase decisions. Such impressions can be treated as reputations of the product or retailer. Inspired by cue diagnosticity theory, we divide the attributes related to product purchase into low- and high-scope cues. High-scope cues, including reputations, are not easily changed because they are formed over a long period by numerous consumers, whereas low-scope cues, such as price, can be easily changed by retailers. We propose an innovative Sequential Recommendation model by Integrating Low-scope cues and High-scope cues (SRILH). We design a cue-extraction layer to extract high-scope cues from consumer online reviews and a hierarchical cue-aware attention layer to learn the joint effect of low- and high-scope cues. We evaluate the performance of the proposed model using three real-world datasets, and our experimental results validate its effectiveness and robustness. Our research contributes to sequential recommendations research by uncovering the joint effects of cues on consumer behavior and by providing valuable insights into the dynamics of cue preference formation in recommendation systems. We also extend the empirical literature on cue diagnosticity theory by drawing conclusions from the micro and individual perspectives to shed light on how different cues impact consumer choices. The interpretable visualization results provide managerial insights for retailers and manufacturers to improve their products.

顺序推荐已被广泛应用于电子商务平台，以有效捕捉消费者的动态偏好并为其提供首选产品。传统模式通常使用评分和产品属性进行顺序推荐，以满足消费者更加个性化的需求。消费者在做出购买决定之前，也会依赖其他消费者的评论来形成对产品或零售商的总体印象。这些印象可被视为产品或零售商的声誉。受线索诊断理论的启发，我们将与产品购买相关的属性分为低范围线索和高范围线索。高范围线索（包括声誉）不易改变，因为它们是由众多消费者长期形成的，而低范围线索（如价格）则很容易被零售商改变。我们提出了一种创新的整合低范围线索和高范围线索的顺序推荐模型（SRILH）。我们设计了一个线索提取层，用于从消费者的在线评论中提取高范围线索；还设计了一个分层线索感知注意层，用于学习低范围线索和高范围线索的共同作用。我们使用三个真实世界数据集评估了所提模型的性能，实验结果验证了其有效性和鲁棒性。我们的研究揭示了线索对消费者行为的共同影响，并对推荐系统中线索偏好形成的动态过程提供了有价值的见解，从而为顺序推荐研究做出了贡献。我们还从微观和个体角度得出结论，阐明不同线索如何影响消费者的选择，从而扩展了线索诊断性理论的实证文献。可解释的可视化结果为零售商和制造商改进产品提供了管理见解。

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引用次数: 0

Consumers' perceptions of proximity to plastic pollution and support for environmentally friendly retail brands: An emerging market perspective 消费者对塑料污染邻近程度的看法以及对环保零售品牌的支持：新兴市场视角

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-11-22 DOI: 10.1016/j.jretconser.2024.104126

Mahesh Gadekar , Amélia Brandão

Consumers’ own perceived proximity to environmental hazards may have direct or indirect effects for brands that seek to address those hazards, in the form of behavioral outcomes (brand word-of-mouth intentions and willingness to pay a premium and through the influence of brand stereotype dimensions (e.g., brand warmth). This study integrates social identity theory with consumer proximity perceptions to identify antecedents of brand judgments and behavioral outcomes. According to 373 survey responses in an emerging market, proximity perceptions indirectly affect consumer behavioral outcomes through perceived environmental beliefs and self–brand connections; proximity perceptions exert stronger effects on brand word-of-mouth intentions, perceived environmental friendliness, self–brand connections and willingness to pay a premium for brand warmth.

消费者自身对环境危害的近似感知可能会以行为结果（品牌口碑意向和溢价意愿）的形式，并通过品牌刻板印象维度（如品牌温暖度）的影响，直接或间接地影响寻求解决这些危害的品牌。本研究将社会认同理论与消费者接近感知相结合，以确定品牌判断和行为结果的前因。根据一项新兴市场的 373 份调查反馈，近距离感知通过感知环境信念和自我品牌联系间接影响消费者的行为结果；近距离感知对品牌口碑意向、感知环境友好度、自我品牌联系和为品牌温暖度支付溢价的意愿产生更强的影响。

引用次数: 0

Manufacturer encroachment through live streaming considering consumer disappointment aversion 考虑到消费者的失望厌恶情绪，制造商通过直播蚕食市场

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-11-22 DOI: 10.1016/j.jretconser.2024.104152

Jingyang Dong , Zhimin Guan , Tianyang Yu , Xingrui Guan , Jun Zhang

Live streaming (LS) sales are increasingly popular, leading many manufacturers to adopt the LS channel to encroach on the online market. Three characteristics of the LS channel are identified: (1) Real-time interaction reduces product matching uncertainty. (2) The increase in product matching probability mitigates consumer disappointment aversion (CDA). (3) Increased entertainment and trust enhance consumers valuation of products. Considering a supply chain that includes a manufacturer and an online retailer, we investigate the manufacturer’s LS channel encroachment strategies for both centralized and decentralized scenarios. We find that LS channel encroachment always occurs in the centralized scenario but may not necessarily take place in the decentralized scenario. Specifically, if CDA intensity is strong and product matching probability is small, the manufacturer adopts replacement encroachment. If product matching probability is moderate, the manufacturer employs competition encroachment. However, if product matching probability is large and LS’s valuation enhancement effect is low, the manufacturer avoids encroachment in the centralized scenario but chooses threatening encroachment in the decentralized scenario. Finally, although CDA can promote encroachment, it always makes the manufacturer worse off. Intuitively, CDA weakens the online retail channel’s competitiveness, thereby harming the retailer. However, our study reveals an interesting finding: When product matching probability is sufficiently large and LS’s valuation enhancement effect is low, CDA makes the retailer better off.

实时流媒体（LS）销售日益流行，导致许多制造商采用 LS 渠道蚕食在线市场。本文指出了 LS 渠道的三个特点：(1) 实时互动减少了产品匹配的不确定性。(2）产品匹配概率的增加减轻了消费者的失望厌恶（CDA）。 3）娱乐性和信任度的增加提高了消费者对产品的评价。考虑到供应链包括制造商和在线零售商，我们研究了制造商在集中和分散两种情况下的 LS 渠道侵占策略。我们发现，LS 渠道蚕食总是发生在集中式场景中，但不一定发生在分散式场景中。具体来说，如果 CDA 强度大，产品匹配概率小，制造商就会采取替换式蚕食。如果产品匹配概率适中，制造商就会采用竞争侵占。然而，如果产品匹配概率较大，LS 的估值提升效应较低，则制造商在集中化情景下会避免蚕食，但在分散化情景下会选择威胁性蚕食。最后，尽管 CDA 可以促进蚕食，但它总是会使制造商的利益受损。直观地说，CDA 削弱了在线零售渠道的竞争力，从而损害了零售商的利益。然而，我们的研究揭示了一个有趣的发现：当产品匹配概率足够大且LS的估值提升效应较低时，CDA会使零售商更有利。

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引用次数: 0

Rental clothing box subscription: The importance of sustainable fashion labels 租赁服装箱订阅：可持续时装品牌的重要性

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2024-11-22 DOI: 10.1016/j.jretconser.2024.104153

Alexandra Rese, Daniel Baier

Renting fashion using clothing box subscription is a growing trend in the textile industry. The element of surprise varies according to the box type chosen by the customer: the self-assembled or the curated surprise box. Our study focuses on the effects of consumer characteristics, box type and other attributes on the intention to subscribe. We collected data from 364 German respondents and used choice-based conjoint analysis to estimate these effects. A between-subject design helps to compare the self-assembled versus the curated surprise box type. Price has the highest relative importance in the curated surprise box subscription model. In both subscription models, consumers preferred to rent four fashion pieces rather than two. Sustainable fashion labels increase the willingness to pay in the case of the self-assembled box model. Most consumers still prefer new fashion items over second-hand or upcycled ones, leaving considerable room for circular communication strategies.

在纺织业中，通过订购服装盒来租赁时装是一种日益增长的趋势。惊喜元素因客户选择的盒子类型而异：自行组装或精心策划的惊喜盒子。我们的研究侧重于消费者特征、盒子类型和其他属性对订购意向的影响。我们收集了 364 名德国受访者的数据，并使用基于选择的联合分析来估计这些影响。受试者之间的设计有助于比较自行组装与精心策划的惊喜包装盒类型。在定制惊喜盒订阅模式中，价格的相对重要性最高。在两种订阅模式中，消费者都更愿意租用四件时装，而不是两件。可持续时装品牌提高了自助式惊喜礼盒的支付意愿。大多数消费者仍然更喜欢新的时尚物品，而不是二手或再造物品，这为循环传播战略留下了相当大的空间。

引用次数: 0