The Greta Effect: Is there more public support for climate protesters who are young and female?

IF 4.9 2区 环境科学与生态学 Q1 ENVIRONMENTAL SCIENCES Environmental Science & Policy Pub Date : 2024-10-09 DOI:10.1016/j.envsci.2024.103924
Yu Shuang Gan , Sylvia Hayes , Lorraine Whitmarsh
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Abstract

Media portrayals of climate protesters have predominantly painted climate protesters as deviant and antisocial under the protest paradigm, leading to negative reception from public audiences. However, recent years have seen a shift away from negative media portrayals of (climate) protesters and towards an intergenerational justice framing by depicting more young and female protesters in climate protests under a positive light with agency and power. This study investigated whether this shift in visual framing changes audience responses towards climate change. Using photo-editing, we manipulated the gender of depicted climate protesters from different age groups to compare their impact on audiences; we also compared the effect of presence versus absence of police in protest images. A representative sample of UK participants (N = 542) was recruited online and saw one of 10 images before completing several quantitative measures related to climate change and a qualitative question on emotions. Results showed that negative emotional responses towards climate change were greater when seeing images featuring police and child protestors; the latter was related to either feelings of shame and guilt for having created a climate problem for the future generations, or anger towards child exploitation in climate protests. However, varying the content of protest images did not influence other measures of climate attitudes and behaviours. Our results suggest climate images using an intergenerational justice framing implied by youth protestors may at once imbue these protesters with agency and evoke negative emotional responses to climate change amongst audiences. We discuss implications for strategic use of climate communications to promote public engagement.
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葛丽泰效应:公众是否更支持年轻女性气候抗议者?
媒体对气候抗议者的描述主要是在抗议范式下将气候抗议者描绘成离经叛道和反社会的人,导致公众受众的负面反应。然而,近年来媒体对(气候)抗议者的描述已从负面转向代际正义框架,将气候抗议活动中更多的年轻女性抗议者描绘成具有能动性和力量的正面形象。本研究调查了这种视觉框架的转变是否会改变受众对气候变化的反应。通过照片编辑,我们对不同年龄段的气候抗议者的性别进行了处理,以比较他们对受众的影响;我们还比较了抗议图像中警察出现与缺席的影响。我们在网上招募了具有代表性的英国参与者(542 人),他们观看了 10 张图片中的一张,然后完成了与气候变化有关的几项定量测量和一个关于情绪的定性问题。结果显示,当看到以警察和儿童抗议者为主角的图片时,人们对气候变化的负面情绪反应更大;后者与为子孙后代制造气候问题的羞耻感和内疚感有关,或者与对气候抗议活动中剥削儿童的行为感到愤怒有关。然而,抗议图像内容的变化并不影响气候态度和行为的其他测量指标。我们的研究结果表明,使用青年抗议者所暗示的代际正义框架的气候图像可能会同时赋予这些抗议者能动性,并唤起受众对气候变化的负面情绪反应。我们讨论了战略性使用气候传播促进公众参与的意义。
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来源期刊
Environmental Science & Policy
Environmental Science & Policy 环境科学-环境科学
CiteScore
10.90
自引率
8.30%
发文量
332
审稿时长
68 days
期刊介绍: Environmental Science & Policy promotes communication among government, business and industry, academia, and non-governmental organisations who are instrumental in the solution of environmental problems. It also seeks to advance interdisciplinary research of policy relevance on environmental issues such as climate change, biodiversity, environmental pollution and wastes, renewable and non-renewable natural resources, sustainability, and the interactions among these issues. The journal emphasises the linkages between these environmental issues and social and economic issues such as production, transport, consumption, growth, demographic changes, well-being, and health. However, the subject coverage will not be restricted to these issues and the introduction of new dimensions will be encouraged.
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