Exploring strategies to mitigate Internet's environmental damage: An investigation of intrinsic, extrinsic, and price‐based strategies

IF 12.5 1区 管理学 Q1 BUSINESS Business Strategy and The Environment Pub Date : 2024-10-12 DOI:10.1002/bse.4000
Ayodhya Wathuge, Darshana Sedera
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Abstract

The internet infrastructure, for example, the data centers, is purported to be making substantial damage to the environment. While there are many studies on the national or global interventions and technology developments to minimize environmental damage from the internet, very few have investigated the individual level strategies. This study examines individual‐level strategies, including intrinsic motivation (IM), extrinsic motivation, and price‐based interventions, that internet‐based organizations can implement to minimize the environmental impact of internet usage. The research aims to identify the most effective strategy for reducing individual internet usage after individuals become aware of the environmental consequences. The survey experiment results demonstrate that combining all three strategies proves most effective in mitigating the environmental damage caused by internet usage. Extrinsic motivation is particularly effective, both in combination with other strategies and when utilized independently after raising awareness. The results also depict that when taken individually, price‐based strategies (PPSs) show a lower impact, while IM exhibits the lowest impact on behavior change. Additionally, males exhibit a higher inclination towards extrinsic motivation strategies based on the multi‐group analysis. Remarkably, individuals, regardless of gender, age, income, or level of internet activity, show a willingness to adopt PPSs to decrease internet usage after exposure to an informational video. These findings provide valuable insights for the development of strategies to minimize the environmental impact of individual internet usage.
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探索减轻互联网环境破坏的策略:对内在、外在和基于价格的策略的调查
互联网基础设施,例如数据中心,据称对环境造成了巨大破坏。虽然有许多研究涉及国家或全球干预措施和技术发展,以最大限度地减少互联网对环境的破坏,但很少有研究涉及个人层面的策略。本研究探讨了个人层面的策略,包括内在激励(IM)、外在激励和基于价格的干预措施,这些都是基于互联网的组织可以实施的策略,以最大限度地减少互联网使用对环境的影响。研究旨在确定在个人意识到环境后果后减少个人互联网使用的最有效策略。调查实验结果表明,将所有三种策略结合起来,对减轻互联网使用造成的环境破坏最为有效。无论是与其他策略相结合,还是在提高认识后单独使用,外在激励都特别有效。研究结果还表明,如果单独使用基于价格的策略(PPSs),其影响较小,而即时信息对行为改变的影响最小。此外,根据多组分析,男性更倾向于使用外在激励策略。值得注意的是,无论性别、年龄、收入或互联网活动水平如何,个人在观看信息视频后都表现出采用 PPSs 来减少互联网使用的意愿。这些发现为制定策略以尽量减少个人使用互联网对环境的影响提供了宝贵的启示。
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来源期刊
CiteScore
22.50
自引率
19.40%
发文量
336
期刊介绍: Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.
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