Innovative communication strategies for promoting urban wildlife habitat conservation

Abstract

The emerging recognition of the importance of urban habitat and wildlife for increasing biodiversity, driven partly by responses to climate change and urbanization, presents critical opportunities for urban biodiversity conservation and species recovery. However, effectively communicating these benefits to the public and policymakers remains a challenge for scientists and landscape architects with public perceptions, often shaped by diverse socio-cultural factors, serving as obstacles for garnering support. Our research explores innovative communication strategies through an intersectional analysis of planning and design communications and theory in museology and presents a structured approach in the use of charismatic species within interpretive studies to enhance public empathy and the potential for action. This research offers a valuable foundation for planning and design professionals, guiding their efforts to promote urban wildlife habitat and bridge the gaps between scientific knowledge and public advocacy.