The hidden gems in online reviews: unraveling how the expressions of affective needs impact review usefulness

IF 11.9 1区 管理学 Q1 BUSINESS Journal of Hospitality Marketing & Management Pub Date : 2024-10-14 DOI:10.1080/19368623.2024.2413189
Tong Yang, Chen Jason Zhang, Jie Wu, Junming Zhang
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Abstract

Recognizing the importance of affective fulfillment for contemporary customers, this study aims to investigate how the expressions of affective needs in online reviews impact review usefulness. Dra...
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来源期刊
CiteScore
20.90
自引率
6.40%
发文量
33
期刊介绍: The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.
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