Williams Racing and Dorilton Capital: Epideictic Blandness in Organizational Change

IF 3.2 1区 文学 Q1 COMMUNICATION Communication & Sport Pub Date : 2024-10-19 DOI:10.1177/21674795241289792
Mike Milford
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Abstract

In 2020 the third-oldest racing team in Formula 1, Williams Racing, sold to Dorilton Capital, a global investment group. The change was a dramatic shift in the organization’s identity, from four decades of family ownership to a faceless global fund with no ties to racing. Drastic turns such as these are challenging for organizations. Shifts in identity generate uncertainty with stakeholders, a particular problem for sports organizations where identities and values are prominent. One remedy is epideictic rhetoric, a form that utilizes common values to create identification and orient stakeholders’ interpretations of the change. However, an emphasis on values can invite unwelcome scrutiny that could exacerbate problems. The Williams/Dorilton case demonstrates how organizations can rely on blandness through epideictic rhetoric that mitigates negative aspects through an emphasis on featureless continuity.
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威廉姆斯车队和多尔顿资本:组织变革中的表象平淡
2020 年,一级方程式中历史第三悠久的威廉姆斯车队出售给了全球投资集团 Dorilton Capital。这一变化是该组织身份的巨大转变,从四十年的家族所有权转变为一个与赛车毫无关系的不露面的全球基金。像这样的急剧转变对企业来说极具挑战性。身份的转变会给利益相关者带来不确定性,这对于身份和价值观非常突出的体育组织来说是一个特殊的问题。一种补救措施是表意修辞,这种形式利用共同的价值观来建立认同,并引导利益相关者对变化的解释。然而,强调价值观可能会招致不受欢迎的审查,从而加剧问题。威廉姆斯/多里尔顿公司的案例表明,组织可以通过表意性修辞依赖平淡,通过强调无特色的连续性来减轻负面影响。
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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