Public and professional stakeholders' perceptions of alcohol advertising and availability policies: A qualitative study.

IF 3 3区 医学 Q2 SUBSTANCE ABUSE Drug and alcohol review Pub Date : 2024-10-28 DOI:10.1111/dar.13972
Elena D Dimova, Niamh K Shortt, Matt Smith, Richard J Mitchell, Peter Lekkas, Jamie R Pearce, Tom L Clemens, Carol Emslie
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Abstract

Introduction: Reducing alcohol availability and restricting alcohol advertising are effective ways to reduce harm from alcohol. Implementation of public health policies involves collaboration between different stakeholders, and is influenced by public opinion. This paper explores public and professional stakeholders' perceptions of alcohol advertising and availability policies. It is the first to capture consensus and divergence in narratives of these stakeholders.

Methods: We conducted semi-structured interviews with 14 stakeholders from third sector organisations, government, public health and alcohol licensing in Scotland. We conducted 11 online focus groups with 45 participants, living in neighbourhoods in Scotland characterised by varying levels of urbanity, deprivation and retail density change. We gave participants a list of policies and discussed their views on acceptability, feasibility and likely success.

Results: Despite general consensus that regulation of alcohol advertising is an important priority, public stakeholders were concerned about the feasibility of advertising interventions and potential unintended consequences. While professional stakeholders were in favour of regulating alcohol availability, public stakeholders had misgivings about feasibility and effectiveness. When prompted to discuss specific interventions, similar views about protecting children and achieving cultural change emerged.

Discussion and conclusions: This study highlights the importance of policy makers and other stakeholders to consider public stakeholders' opinions on alcohol policy and understanding that their views may be influenced by competing framings of alcohol problems. Attempts to increase support for alcohol control policies need to consider people's concerns about the effectiveness and potential unintended consequences of these policies, and the wider social context of alcohol consumption.

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公众和专业利益相关者对酒类广告和供应政策的看法:定性研究。
导言:减少酒精供应和限制酒精广告是减少酒精危害的有效途径。公共卫生政策的实施涉及不同利益相关者之间的合作,并受到公众舆论的影响。本文探讨了公众和专业利益相关者对酒类广告和供应政策的看法。本文首次从这些利益相关者的叙述中捕捉共识和分歧:我们对来自苏格兰第三部门组织、政府、公共卫生和酒类许可机构的 14 名利益相关者进行了半结构化访谈。我们进行了 11 次在线焦点小组讨论,共有 45 名参与者,他们居住在苏格兰城市化程度、贫困程度和零售密度变化程度各不相同的社区。我们向参与者提供了一份政策清单,并讨论了他们对可接受性、可行性和成功可能性的看法:结果:尽管普遍认为酒类广告监管是一个重要的优先事项,但公众利益相关者对广告干预的可行性和潜在的意外后果表示担忧。专业利益相关者赞成对酒类供应进行监管,而公众利益相关者则对其可行性和有效性存有疑虑。当被要求讨论具体干预措施时,出现了关于保护儿童和实现文化变革的类似观点:本研究强调了政策制定者和其他利益相关者考虑公众利益相关者对酒精政策的意见的重要性,以及理解他们的观点可能会受到对酒精问题的不同看法的影响的重要性。在试图增加对酒精控制政策的支持时,需要考虑人们对这些政策的有效性和潜在意外后果的担忧,以及酒精消费的更广泛社会背景。
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来源期刊
Drug and alcohol review
Drug and alcohol review SUBSTANCE ABUSE-
CiteScore
4.80
自引率
10.50%
发文量
151
期刊介绍: Drug and Alcohol Review is an international meeting ground for the views, expertise and experience of all those involved in studying alcohol, tobacco and drug problems. Contributors to the Journal examine and report on alcohol and drug use from a wide range of clinical, biomedical, epidemiological, psychological and sociological perspectives. Drug and Alcohol Review particularly encourages the submission of papers which have a harm reduction perspective. However, all philosophies will find a place in the Journal: the principal criterion for publication of papers is their quality.
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