Evaluation of Extended Decision Outcomes

Abstract

Some decision outcomes consist of sequences of single experiences. The aim is to propose a conceptualization of how such sequences are evaluated if affective evaluations of single experiences evoke transient emotional responses with lasting changes in current mood. The conceptualization implies three modes in which the sequences of single experiences are evaluated: (i) Aggregation of affective evaluations of the single experiences retrieved from memory; (ii) Aggregation of current moods associated with emotional responses to the single experiences retrieved or reconstructed from memory; and (iii) Updating of current mood. Simulations of parametrized models are used to compare the different evaluation modes to each other and to show to which extent the simulation results are consistent with some common findings in previous research. The previous research has primarily investigated different rules for aggregation of affective evaluations of single experiences. The simulation results motivate research comparing this mode to the other proposed modes.