{"title":"Stakeholder mapping of precision weeding commercialization ecosystem in California","authors":"Christiana Wong , Ali Moghimi","doi":"10.1016/j.agsy.2024.104152","DOIUrl":null,"url":null,"abstract":"<div><h3>CONTEXT</h3><div>Precision weeding, a sector of agricultural technology in which drones and/or automated weeders use chemical, mechanical, or thermal means to eradicate weeds, has moved from academic research settings to commercialization. Because of labor shortage pressures, the push to gain competitive advantages, and the environmental impacts of excessive chemical inputs, many California growers have been interested in adopting precision weeding technologies in their operations.</div></div><div><h3>OBJECTIVE</h3><div>Using semi-structured qualitative interviews, this study investigated the viewpoints of three key stakeholder groups involved in the diffusion and adoption of precision weeding technologies: California growers, precision weeding startups, and agricultural technology venture capital firms. With the supplemental viewpoints of large agricultural firms and their corporate venture capital arms and government agencies, this study seeks to understand the compatible motivations between stakeholders, current collaborative models between stakeholders and their limitations, and the user journey for growers adopting precision weeding technology.</div></div><div><h3>METHODS</h3><div>We conducted 17 semi-structured qualitative interviews with diverse stakeholders in the precision weeding sector to gather textual data and gain high data saturation. Data collection balanced rigorous criteria for participant selection with adaptive interview questions to ensure depth and relevance. The analysis procedure involved coding and thematic framework development, complemented by grounded theory for iterative data examination and stakeholder map creation for distilling cross-organizational insights and stakeholder dynamics.</div></div><div><h3>RESULTS AND CONCLUSIONS</h3><div>The results indicated that compatible motivations include addressing current labor issues, reducing costs, and the potential of precision weeding to transform agriculture. Less cited but still popular motivations included having more weeding options, meeting specific field needs, and environmental sustainability. The individual and stakeholder group cognitive maps demonstrated that concerns such as startup longevity, the high expenses of precision weeding machinery, and some startups lacking a direct connection to growers commonly limit the growers' adoption of precision weeding technologies.</div></div><div><h3>SIGNIFICANCE</h3><div>The procedure and cognitive mapping presented in this study can be applied to other emerging agtech technologies and ecosystems.</div></div>","PeriodicalId":7730,"journal":{"name":"Agricultural Systems","volume":"222 ","pages":"Article 104152"},"PeriodicalIF":6.1000,"publicationDate":"2024-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Agricultural Systems","FirstCategoryId":"97","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0308521X24003020","RegionNum":1,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AGRICULTURE, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
CONTEXT
Precision weeding, a sector of agricultural technology in which drones and/or automated weeders use chemical, mechanical, or thermal means to eradicate weeds, has moved from academic research settings to commercialization. Because of labor shortage pressures, the push to gain competitive advantages, and the environmental impacts of excessive chemical inputs, many California growers have been interested in adopting precision weeding technologies in their operations.
OBJECTIVE
Using semi-structured qualitative interviews, this study investigated the viewpoints of three key stakeholder groups involved in the diffusion and adoption of precision weeding technologies: California growers, precision weeding startups, and agricultural technology venture capital firms. With the supplemental viewpoints of large agricultural firms and their corporate venture capital arms and government agencies, this study seeks to understand the compatible motivations between stakeholders, current collaborative models between stakeholders and their limitations, and the user journey for growers adopting precision weeding technology.
METHODS
We conducted 17 semi-structured qualitative interviews with diverse stakeholders in the precision weeding sector to gather textual data and gain high data saturation. Data collection balanced rigorous criteria for participant selection with adaptive interview questions to ensure depth and relevance. The analysis procedure involved coding and thematic framework development, complemented by grounded theory for iterative data examination and stakeholder map creation for distilling cross-organizational insights and stakeholder dynamics.
RESULTS AND CONCLUSIONS
The results indicated that compatible motivations include addressing current labor issues, reducing costs, and the potential of precision weeding to transform agriculture. Less cited but still popular motivations included having more weeding options, meeting specific field needs, and environmental sustainability. The individual and stakeholder group cognitive maps demonstrated that concerns such as startup longevity, the high expenses of precision weeding machinery, and some startups lacking a direct connection to growers commonly limit the growers' adoption of precision weeding technologies.
SIGNIFICANCE
The procedure and cognitive mapping presented in this study can be applied to other emerging agtech technologies and ecosystems.
期刊介绍：
Agricultural Systems is an international journal that deals with interactions - among the components of agricultural systems, among hierarchical levels of agricultural systems, between agricultural and other land use systems, and between agricultural systems and their natural, social and economic environments.
The scope includes the development and application of systems analysis methodologies in the following areas:
Systems approaches in the sustainable intensification of agriculture; pathways for sustainable intensification; crop-livestock integration; farm-level resource allocation; quantification of benefits and trade-offs at farm to landscape levels; integrative, participatory and dynamic modelling approaches for qualitative and quantitative assessments of agricultural systems and decision making;
The interactions between agricultural and non-agricultural landscapes; the multiple services of agricultural systems; food security and the environment;
Global change and adaptation science; transformational adaptations as driven by changes in climate, policy, values and attitudes influencing the design of farming systems;
Development and application of farming systems design tools and methods for impact, scenario and case study analysis; managing the complexities of dynamic agricultural systems; innovation systems and multi stakeholder arrangements that support or promote change and (or) inform policy decisions.
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