{"title":"From social norms to pro-environmental behavior: The role of destination social responsibility for families traveling with children","authors":"","doi":"10.1016/j.techfore.2024.123830","DOIUrl":null,"url":null,"abstract":"<div><div>Sustainable business practices are vital for tourist destinations because they help tackle social and environmental challenges while addressing profit-oriented concerns. The purpose of this study was to explore pro-environmental behaviors in families. The values-identity-personal norm model was combined with the concept of destination social responsibility via normative influences. Partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were applied in a mixed-methods approach. The findings confirm the values-identity-personal norm model's normative path to family pro-environmental behavior. The research contributes to theory and practice by introducing two new destination social responsibility perspectives: descriptive and injunctive. Based on social media normative influences on family endorsement of destination social responsibility messages, the analysis showed a significant direct effect of descriptive destination social responsibility and injunctive destination social responsibility on family personal norms. However, the mediating effect of family personal norms on family pro-environmental behavior was significant only for descriptive destination social responsibility. Perceived destination social responsibility activities during family vacations had a nonsignificant effect on family personal norms and family pro-environmental behavior. The fsQCA highlights multiple scenarios leading to family pro-environmental behavior. The findings are valuable for helping destination management organizations (DMOs) develop social marketing strategies for family ecotourism.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":null,"pages":null},"PeriodicalIF":12.9000,"publicationDate":"2024-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technological Forecasting and Social Change","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0040162524006280","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Sustainable business practices are vital for tourist destinations because they help tackle social and environmental challenges while addressing profit-oriented concerns. The purpose of this study was to explore pro-environmental behaviors in families. The values-identity-personal norm model was combined with the concept of destination social responsibility via normative influences. Partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were applied in a mixed-methods approach. The findings confirm the values-identity-personal norm model's normative path to family pro-environmental behavior. The research contributes to theory and practice by introducing two new destination social responsibility perspectives: descriptive and injunctive. Based on social media normative influences on family endorsement of destination social responsibility messages, the analysis showed a significant direct effect of descriptive destination social responsibility and injunctive destination social responsibility on family personal norms. However, the mediating effect of family personal norms on family pro-environmental behavior was significant only for descriptive destination social responsibility. Perceived destination social responsibility activities during family vacations had a nonsignificant effect on family personal norms and family pro-environmental behavior. The fsQCA highlights multiple scenarios leading to family pro-environmental behavior. The findings are valuable for helping destination management organizations (DMOs) develop social marketing strategies for family ecotourism.
期刊介绍:
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