Pricing strategies in an M/G/m/m loss system: A case study of Incheon International Airport customer services

Junseok Park , Ilkyeong Moon
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Abstract

This paper studied the optimal pricing strategy based on a highly realistic pricing scheme in order to maximize the revenue of a service modeled as an M/G/m/m loss system. The blocking probability is considered together to prevent compromising the quality of service. Customers’ willingness-to-pay is regarded to be randomly distributed, indicating price-dependent arrival. Considering the severe complexity of the proposed model, the optimal pricing strategy is numerically investigated through computational experiments based on case studies of two actual services currently operated at Incheon International Airport (Seoul, South Korea). The two services represent a congested and quiet situation, allowing for the analysis of opposite cases. The results of the computational experiments clearly demonstrate distinct optimal strategies for the two contrasting situations. The performance of the two services with their current pricing strategies is evaluated, providing managerial insights for the service providers.
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M/G/m/m损失系统中的定价策略:仁川国际机场客户服务案例研究
本文研究了基于高度现实的定价方案的最优定价策略,以便最大限度地提高以 M/G/m/m 损失系统为模型的服务收入。同时考虑了阻塞概率,以防止影响服务质量。客户的支付意愿被认为是随机分布的,这表明价格依赖于到达率。考虑到所提模型的严重复杂性,我们根据仁川国际机场(韩国首尔)目前实际运营的两条航线的案例研究,通过计算实验对最优定价策略进行了数值研究。这两条航线分别代表了拥堵和安静两种情况,因此可以对相反的情况进行分析。计算实验的结果清楚地显示了两种截然不同情况下的不同最优策略。对这两种服务在当前定价策略下的表现进行了评估,为服务提供商提供了管理见解。
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来源期刊
CiteScore
16.20
自引率
16.00%
发文量
285
审稿时长
62 days
期刊介绍: Transportation Research Part E: Logistics and Transportation Review is a reputable journal that publishes high-quality articles covering a wide range of topics in the field of logistics and transportation research. The journal welcomes submissions on various subjects, including transport economics, transport infrastructure and investment appraisal, evaluation of public policies related to transportation, empirical and analytical studies of logistics management practices and performance, logistics and operations models, and logistics and supply chain management. Part E aims to provide informative and well-researched articles that contribute to the understanding and advancement of the field. The content of the journal is complementary to other prestigious journals in transportation research, such as Transportation Research Part A: Policy and Practice, Part B: Methodological, Part C: Emerging Technologies, Part D: Transport and Environment, and Part F: Traffic Psychology and Behaviour. Together, these journals form a comprehensive and cohesive reference for current research in transportation science.
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