One HPV Vaccination Message Does Not Fit All: Differences Between Young Adults Deciding to Be Vaccinated and Parents Deciding for Their Children.

IF 3 3区 医学 Q1 COMMUNICATION Health Communication Pub Date : 2024-10-31 DOI:10.1080/10410236.2024.2417115
Ruoxiao Su, Keri K Stephens, Matthew S McGlone, Mian Jia
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Abstract

Despite decades of research on HPV vaccination, the U.S. has still not achieved optimal vaccination rates. This study investigated two different message strategies (agency assignment and deviance regulation marking) for encouraging HPV vaccination in two different populations: parents considering vaccinating their children and young adults (18-26) considering vaccinating themselves. Using a 2 × 3 × 3 online experiment, this study examined the differences between the two message target groups and the effects of the different message strategies on psychological precursors to HPV vaccination and vaccination intention. The findings indicate that using both agency and deviance regulation marking message strategies provided a significant increase in HPV vaccination intentions. However, there were many differences in terms of the variables influencing HPV vaccination decision making in young adults (18-26) and parents making decisions for their children. Specifically, using human agency and a deviance message increased HPV vaccine confidence in young adults, but did not in parents. Implications of these findings for designing different messages directed to these target groups along with future directions are discussed.

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一种 HPV 疫苗接种信息并不适合所有人:决定接种疫苗的年轻人与为子女做决定的父母之间的差异。
尽管对 HPV 疫苗接种进行了数十年的研究,但美国仍未达到最佳接种率。本研究调查了两种不同的信息策略(代理分配和偏差调节标记),以鼓励两种不同人群接种 HPV 疫苗:考虑为子女接种疫苗的父母和考虑为自己接种疫苗的年轻成年人(18-26 岁)。本研究采用 2 × 3 × 3 在线实验,考察了两个信息目标群体之间的差异,以及不同信息策略对接种 HPV 疫苗的心理前兆和接种意向的影响。研究结果表明,使用代理和偏差调节标记信息策略可显著提高 HPV 疫苗接种意向。然而,在影响年轻人(18-26 岁)HPV 疫苗接种决策的变量方面,与影响父母为子女做出接种决定的变量方面存在许多差异。具体来说,使用人类代理和偏差信息增强了年轻人对接种 HPV 疫苗的信心,但却没有增强父母的信心。本文讨论了这些发现对针对这些目标群体设计不同信息的影响以及未来的发展方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.20
自引率
10.30%
发文量
184
期刊介绍: As an outlet for scholarly intercourse between medical and social sciences, this noteworthy journal seeks to improve practical communication between caregivers and patients and between institutions and the public. Outstanding editorial board members and contributors from both medical and social science arenas collaborate to meet the challenges inherent in this goal. Although most inclusions are data-based, the journal also publishes pedagogical, methodological, theoretical, and applied articles using both quantitative or qualitative methods.
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