Pub Date : 2026-02-09DOI: 10.1080/10410236.2026.2625978
Lili R Romann, Elizabeth A Hintz
Patients are engaging in unprecedented levels of online health information-seeking (e.g., via TikTok, Google). Guided by shared decision-making (SDM) theorizing, this study illuminates health care workers' (HCWs) perspectives of patients' use of online health information in clinical encounters. We identify third-party health information (i.e., health information from beyond a clinical encounter) as a decision-making agent in the SDM process. Applying reflexive thematic to analyze 17 interviews with HCWs, our findings revealed how online health information influences the SDM process by shifting perceptions of decision-making orientation and heightening patients' sense of agency. Our findings also reveal how HCWs navigate SDM when patients use online health information by praising the new-age information economy, promoting mediated health literacy to moderate patient health anxiety, and prioritizing and validating patients' lived experiences. We conclude by discussing implications for SDM and practical implications for HCWs.
{"title":"\"Google Didn't Get a Medical Degree\": Understanding the Influence of Patient Online Health Information-Seeking on Shared Decision-Making.","authors":"Lili R Romann, Elizabeth A Hintz","doi":"10.1080/10410236.2026.2625978","DOIUrl":"https://doi.org/10.1080/10410236.2026.2625978","url":null,"abstract":"<p><p>Patients are engaging in unprecedented levels of online health information-seeking (e.g., via TikTok, Google). Guided by shared decision-making (SDM) theorizing, this study illuminates health care workers' (HCWs) perspectives of patients' use of online health information in clinical encounters. We identify third-party health information (i.e., health information from beyond a clinical encounter) as a decision-making agent in the SDM process. Applying reflexive thematic to analyze 17 interviews with HCWs, our findings revealed how online health information influences the SDM process by shifting perceptions of decision-making orientation and heightening patients' sense of agency. Our findings also reveal how HCWs navigate SDM when patients use online health information by praising the new-age information economy, promoting mediated health literacy to moderate patient health anxiety, and prioritizing and validating patients' lived experiences. We conclude by discussing implications for SDM and practical implications for HCWs.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-10"},"PeriodicalIF":2.7,"publicationDate":"2026-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146142289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-02-06DOI: 10.1080/10410236.2026.2625982
Sara Babu, Charee M Thompson, Zainab Haque
Given calls for greater attention to culture in interpersonal health communication research, we interviewed 29 South Asian women between the ages of 18 and 60 managing chronic health issues to explore culturally specific dilemmas in health-related talk within families. Guided by normative rhetorical theory, our findings narrate polysemic meanings of health as generational, communal, and personal. These meanings created dilemmas centered on what it means to care and for whom, with women describing discursive challenges in privileging their own health without dishonoring their (grand)mothers' health experiences, disrupting family harmony, or neglecting their duties and obligations. In response, women adopted different interpretive lenses to embrace the both/and nature of their membership in multiple cultures of care. Findings have implications for interpersonal and health communication theory, highlighting how fractures in cultural norms manifest as discrete interactional dilemmas in everyday communication about health in families.
{"title":"Negotiating Multiple Cultures of Care: South Asian Women's Meanings and Dilemmas Related to Health Talk.","authors":"Sara Babu, Charee M Thompson, Zainab Haque","doi":"10.1080/10410236.2026.2625982","DOIUrl":"https://doi.org/10.1080/10410236.2026.2625982","url":null,"abstract":"<p><p>Given calls for greater attention to culture in interpersonal health communication research, we interviewed 29 South Asian women between the ages of 18 and 60 managing chronic health issues to explore culturally specific dilemmas in health-related talk within families. Guided by normative rhetorical theory, our findings narrate polysemic meanings of health as generational, communal, and personal. These meanings created dilemmas centered on what it means to care and for whom, with women describing discursive challenges in privileging their own health without dishonoring their (grand)mothers' health experiences, disrupting family harmony, or neglecting their duties and obligations. In response, women adopted different interpretive lenses to embrace the both/and nature of their membership in multiple cultures of care. Findings have implications for interpersonal and health communication theory, highlighting how fractures in cultural norms manifest as discrete interactional dilemmas in everyday communication about health in families.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-11"},"PeriodicalIF":2.7,"publicationDate":"2026-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146124834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-02-05DOI: 10.1080/10410236.2026.2624061
Stephanie J Gillis, Tahleen A Lattimer
Although menstruation is a biologically significant part of life, U.S. menstruators struggle with managing their menstrual cycle. One tool developed to aid in this process is the menstrual cup. A menstrual cup is a bell-shaped device, made of medical grade silicone, used to collect menstrual blood, and has been identified as a safe, cost-effective and environmentally beneficial menstrual management tool. Despite its benefits, menstrual cups remain underutilized and under-researched within United States contexts. As such, this study serves as a first step to understand perceptions of menstrual cups by U.S. menstruators. Qualitative responses were collected using Amazon's Mechanical Turk, then thematically analyzed using the extended parallel process model as a guiding framework to understand menstruators' beliefs regarding the product. Findings from N = 341 participants (M = 38.8 years; SD = 9.6) ranging from ages 21 to 75, illustrate the constructs of self-efficacy and response efficacy and were found to align with participant perceptions of advantages and disadvantages of the menstrual cup. Theoretical and practical contributions, including how communication theory can help understand the reasons why people may choose to adopt a new menstrual management tool, are addressed.
{"title":"\"I'd Be Scared of Getting it Stuck\": Understanding Perceptions of Menstrual Cups Among U.S. Menstruators.","authors":"Stephanie J Gillis, Tahleen A Lattimer","doi":"10.1080/10410236.2026.2624061","DOIUrl":"https://doi.org/10.1080/10410236.2026.2624061","url":null,"abstract":"<p><p>Although menstruation is a biologically significant part of life, U.S. menstruators struggle with managing their menstrual cycle. One tool developed to aid in this process is the menstrual cup. A menstrual cup is a bell-shaped device, made of medical grade silicone, used to collect menstrual blood, and has been identified as a safe, cost-effective and environmentally beneficial menstrual management tool. Despite its benefits, menstrual cups remain underutilized and under-researched within United States contexts. As such, this study serves as a first step to understand perceptions of menstrual cups by U.S. menstruators. Qualitative responses were collected using Amazon's Mechanical Turk, then thematically analyzed using the extended parallel process model as a guiding framework to understand menstruators' beliefs regarding the product. Findings from <i>N</i> = 341 participants (<i>M =</i> 38.8 years; <i>SD</i> = 9.6) ranging from ages 21 to 75, illustrate the constructs of self-efficacy and response efficacy and were found to align with participant perceptions of advantages and disadvantages of the menstrual cup. Theoretical and practical contributions, including how communication theory can help understand the reasons why people may choose to adopt a new menstrual management tool, are addressed.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-14"},"PeriodicalIF":2.7,"publicationDate":"2026-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146124819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-02-04DOI: 10.1080/10410236.2026.2626856
Ronghui Yang
Existing research on vaccination communication has emphasized commercial marketing and social mobilization, while culturally attuned approaches remain underexplored. This study examines how the Chinese state moralizes vaccine promotion on social media in emergencies. Using content analysis of 205 government-produced videos and 58 stakeholder interviews, we find that state actors frame vaccination as a civilizational practice that merges Confucian ethics with biomedical rationales. Simultaneously, they harness entertainment affordances that intertwine playful performance, ritualization, and interactivity to amplify affective resonance and foster participatory engagement. This dual strategy reframes vaccination from a solely obligatory act into a socially meaningful, even enjoyable, act. However, we also identify a critical caveat: when moral appeals become excessive, they may reduce message receptivity. Our findings suggest that effective vaccine communication should bound moralization. Specifically, communication can be more effective by focusing on key ethical messages, using supportive, dialogue-oriented tones, and connecting moral narratives with practical guidance. We introduce a bounded moralization framework that reconciles collectivist and individualist orientations, balances entertainment with epistemic authority, and optimizes the communication dynamics between state and society. Practically, this framework offers guidance for designing culturally grounded health campaigns that are both persuasive and respectful of public needs.
{"title":"Toward Bounded Moralization: Rejuvenating Chinese Digital Vaccine Communication Campaigns in Emergencies.","authors":"Ronghui Yang","doi":"10.1080/10410236.2026.2626856","DOIUrl":"https://doi.org/10.1080/10410236.2026.2626856","url":null,"abstract":"<p><p>Existing research on vaccination communication has emphasized commercial marketing and social mobilization, while culturally attuned approaches remain underexplored. This study examines how the Chinese state moralizes vaccine promotion on social media in emergencies. Using content analysis of 205 government-produced videos and 58 stakeholder interviews, we find that state actors frame vaccination as a civilizational practice that merges Confucian ethics with biomedical rationales. Simultaneously, they harness entertainment affordances that intertwine playful performance, ritualization, and interactivity to amplify affective resonance and foster participatory engagement. This dual strategy reframes vaccination from a solely obligatory act into a socially meaningful, even enjoyable, act. However, we also identify a critical caveat: when moral appeals become excessive, they may reduce message receptivity. Our findings suggest that effective vaccine communication should bound moralization. Specifically, communication can be more effective by focusing on key ethical messages, using supportive, dialogue-oriented tones, and connecting moral narratives with practical guidance. We introduce a bounded moralization framework that reconciles collectivist and individualist orientations, balances entertainment with epistemic authority, and optimizes the communication dynamics between state and society. Practically, this framework offers guidance for designing culturally grounded health campaigns that are both persuasive and respectful of public needs.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-11"},"PeriodicalIF":2.7,"publicationDate":"2026-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146113068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-02-03DOI: 10.1080/10410236.2026.2623041
Jing-Yi Lu, Ya-Hui Lee, Chung-Yueh Shih, Yi-Kung Lee
The purpose of this study was to explore the clinical experiences and perceptions regarding three talk model shared decision-making (SDM) practices among different specialty of resident physicians in Taiwan. Resident physicians from a teaching hospital in Southern Taiwan were recruited using purposive sampling. In total, 19 residents participated in one-on-one, in-depth, qualitative, and semi-structured interviews regarding their experiences practicing SDM with their patients. Among these residents, five were from internal medicine, five were from surgery, five were from family medicine, and four were from emergency medicine. The results are as follows: (1) Residents' SDM experiences aligned with all three stages of the three talk model. In the Team Talk stage, they emphasized engaging patients and families, especially in complex cases or when family opinions differed, through a three-way dialogue among physicians, patients, and families. (2) In the Option Talk stage, they prioritized explaining treatment options, including benefits, risks, and lifestyle implications, and encouraging patients and families to express concerns and preferences to support informed decisions. (3) In the Decision Talk stage, they highlighted the importance of in-depth communication to understand patient needs and preferences, summarize and confirm information, and reach a shared consensus. (4) SDM practices differed among specialties due to variations in clinical context and time constraints. Consequently, these findings underscore the need for strategies tailored to each specialty. Tailored SDM training and decision-support tools can bridge the theory-practice gap, strengthen physician-patient relationships, and enhance care quality.
{"title":"Experiences of Shared Decision-Making Among Resident Physicians in Taiwan.","authors":"Jing-Yi Lu, Ya-Hui Lee, Chung-Yueh Shih, Yi-Kung Lee","doi":"10.1080/10410236.2026.2623041","DOIUrl":"https://doi.org/10.1080/10410236.2026.2623041","url":null,"abstract":"<p><p>The purpose of this study was to explore the clinical experiences and perceptions regarding three talk model shared decision-making (SDM) practices among different specialty of resident physicians in Taiwan. Resident physicians from a teaching hospital in Southern Taiwan were recruited using purposive sampling. In total, 19 residents participated in one-on-one, in-depth, qualitative, and semi-structured interviews regarding their experiences practicing SDM with their patients. Among these residents, five were from internal medicine, five were from surgery, five were from family medicine, and four were from emergency medicine. The results are as follows: (1) Residents' SDM experiences aligned with all three stages of the three talk model. In the Team Talk stage, they emphasized engaging patients and families, especially in complex cases or when family opinions differed, through a three-way dialogue among physicians, patients, and families. (2) In the Option Talk stage, they prioritized explaining treatment options, including benefits, risks, and lifestyle implications, and encouraging patients and families to express concerns and preferences to support informed decisions. (3) In the Decision Talk stage, they highlighted the importance of in-depth communication to understand patient needs and preferences, summarize and confirm information, and reach a shared consensus. (4) SDM practices differed among specialties due to variations in clinical context and time constraints. Consequently, these findings underscore the need for strategies tailored to each specialty. Tailored SDM training and decision-support tools can bridge the theory-practice gap, strengthen physician-patient relationships, and enhance care quality.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-9"},"PeriodicalIF":2.7,"publicationDate":"2026-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146113133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-02-02DOI: 10.1080/10410236.2026.2618750
Jeong-Woo Jang, Soeun Yang
As social virtual reality (social VR) platforms increasingly captivate users worldwide, questions arise about how digitally mediated self-representation affects psychological health. This study investigates how avatar characteristics-specifically perceived avatar appearance similarity and perceived attractiveness-shape users' well-being in social VR, with a focus on the mediating role of avatar identification. Drawing on two-wave longitudinal data collected over a three-month period from 486 VRChat users, the findings reveal that perceived avatar attractiveness was positively associated with users' satisfaction with virtual life through enhanced avatar identification. However, perceived similarity did not exert a significant positive influence. Notably, while identification with attractive avatars supported virtual well-being, avatar attractiveness was also negatively associated with self-acceptance, suggesting a complex relationship between virtual self-presentation and mental health outcomes. These results highlight the critical psychological processes through which virtual identity communication is associated with users' well-being and self-perception. This study calls for greater attention within health communication research to the ways avatar-mediated interactions in emerging digital environments can both support and challenge mental health.
{"title":"A Two-Wave Study of Avatar Customization and Psychological Benefits in Social Virtual Reality: The Role of Identification.","authors":"Jeong-Woo Jang, Soeun Yang","doi":"10.1080/10410236.2026.2618750","DOIUrl":"https://doi.org/10.1080/10410236.2026.2618750","url":null,"abstract":"<p><p>As social virtual reality (social VR) platforms increasingly captivate users worldwide, questions arise about how digitally mediated self-representation affects psychological health. This study investigates how avatar characteristics-specifically perceived avatar appearance similarity and perceived attractiveness-shape users' well-being in social VR, with a focus on the mediating role of avatar identification. Drawing on two-wave longitudinal data collected over a three-month period from 486 VRChat users, the findings reveal that perceived avatar attractiveness was positively associated with users' satisfaction with virtual life through enhanced avatar identification. However, perceived similarity did not exert a significant positive influence. Notably, while identification with attractive avatars supported virtual well-being, avatar attractiveness was also negatively associated with self-acceptance, suggesting a complex relationship between virtual self-presentation and mental health outcomes. These results highlight the critical psychological processes through which virtual identity communication is associated with users' well-being and self-perception. This study calls for greater attention within health communication research to the ways avatar-mediated interactions in emerging digital environments can both support and challenge mental health.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-12"},"PeriodicalIF":2.7,"publicationDate":"2026-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146105369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-02-01Epub Date: 2025-06-02DOI: 10.1080/10410236.2025.2511733
Ciera E Kirkpatrick, LaRissa L Lawrie
The rise of social media short-form videos has led to an increase in health professionals demonstrating medical procedures online, including Pap tests for cervical cancer screening. This study uses an online experiment to investigate the effects of showing the vaginal speculum in short-form social media videos (i.e. TikTok videos) encouraging Pap tests, alongside the impact of framing the content to address common barriers to testing. The findings reveal the presence of the speculum led to significantly higher ratings of fear though the level of fear was modest. Videos framed to address knowledge barriers (i.e. providing information about the importance of Pap tests and screening guidelines) were perceived as more effective than those framed to address psychological barriers (i.e. providing information about avoiding pain and discomfort during the test) and increased the likelihood of getting a Pap test. The knowledge barrier frame also resulted in less defensive avoidance compared to the psychological barrier. Most importantly, the study's examination of the combined influence of the two-message features shows that the presence of the speculum can either help or hinder the persuasive outcomes of the message depending upon the video's framing. Likelihood of getting a Pap test was greatest when the speculum was shown in conjunction with knowledge barrier framing and lowest when the speculum was shown in videos with psychological barrier framing, suggesting a possible cognitive overload effect. These findings provide practical and theoretical insights into how emotionally evocative imagery can influence message outcomes, sometimes unintentionally eliciting fear and undermining persuasive effects.
{"title":"\"This is What a Speculum Looks Like!\" Effects of Medical Instrument Demonstration and Message Framing in Pap Test Videos on Social Media.","authors":"Ciera E Kirkpatrick, LaRissa L Lawrie","doi":"10.1080/10410236.2025.2511733","DOIUrl":"10.1080/10410236.2025.2511733","url":null,"abstract":"<p><p>The rise of social media short-form videos has led to an increase in health professionals demonstrating medical procedures online, including Pap tests for cervical cancer screening. This study uses an online experiment to investigate the effects of showing the vaginal speculum in short-form social media videos (i.e. TikTok videos) encouraging Pap tests, alongside the impact of framing the content to address common barriers to testing. The findings reveal the presence of the speculum led to significantly higher ratings of fear though the level of fear was modest. Videos framed to address knowledge barriers (i.e. providing information about the importance of Pap tests and screening guidelines) were perceived as more effective than those framed to address psychological barriers (i.e. providing information about avoiding pain and discomfort during the test) and increased the likelihood of getting a Pap test. The knowledge barrier frame also resulted in less defensive avoidance compared to the psychological barrier. Most importantly, the study's examination of the combined influence of the two-message features shows that the presence of the speculum can either help or hinder the persuasive outcomes of the message depending upon the video's framing. Likelihood of getting a Pap test was greatest when the speculum was shown in conjunction with knowledge barrier framing and lowest when the speculum was shown in videos with psychological barrier framing, suggesting a possible cognitive overload effect. These findings provide practical and theoretical insights into how emotionally evocative imagery can influence message outcomes, sometimes unintentionally eliciting fear and undermining persuasive effects.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"278-289"},"PeriodicalIF":2.7,"publicationDate":"2026-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144198953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-02-01Epub Date: 2025-05-26DOI: 10.1080/10410236.2025.2511874
Kallia O Wright, Hanna Birenbaum Cooper, Kaixu Yuan, Rutendo E Chimbaru, Diane B Francis
Guided by the communicated sense-making model, we describe the results of an analysis of interviews with 15 Black women about their experiences with postpartum depression (PPD). The findings indicate that the women made sense of their experience using three categories of metaphors: (1) mobility, (2) cultural expectations, and (3) social support. These categories of metaphors provide evidence that the discourse of motherhood as distressing is expressed in the narratives of Black women with PPD, even as they seek to fulfill the demands of the discourse of motherhood as intensive. The metaphors also reveal that Black mothers with PPD struggle with the cultural pressure placed on them to act as a strong Black woman/mother. As a result, the participants demonstrate that cultural expectations expressed by their social network add to the motherhood as distressing discourse. Finally, the study makes an argument for the inclusion of metaphors as a viable and supporting device in the communicated sense-making model. Implications for practical and future applications are presented.
{"title":"Speaking in Metaphors: Exploring Black Women's Communicated Sense-Making of Postpartum Depression.","authors":"Kallia O Wright, Hanna Birenbaum Cooper, Kaixu Yuan, Rutendo E Chimbaru, Diane B Francis","doi":"10.1080/10410236.2025.2511874","DOIUrl":"10.1080/10410236.2025.2511874","url":null,"abstract":"<p><p>Guided by the communicated sense-making model, we describe the results of an analysis of interviews with 15 Black women about their experiences with postpartum depression (PPD). The findings indicate that the women made sense of their experience using three categories of metaphors: (1) mobility, (2) cultural expectations, and (3) social support. These categories of metaphors provide evidence that the discourse of motherhood as distressing is expressed in the narratives of Black women with PPD, even as they seek to fulfill the demands of the discourse of motherhood as intensive. The metaphors also reveal that Black mothers with PPD struggle with the cultural pressure placed on them to act as a strong Black woman/mother. As a result, the participants demonstrate that cultural expectations expressed by their social network add to the motherhood as distressing discourse. Finally, the study makes an argument for the inclusion of metaphors as a viable and supporting device in the communicated sense-making model. Implications for practical and future applications are presented.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"290-302"},"PeriodicalIF":2.7,"publicationDate":"2026-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144142386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-02-01Epub Date: 2025-06-05DOI: 10.1080/10410236.2025.2514149
Jie Zhuang, Adam Richards
Scholars speculate that injunctive norms messages elicit more psycholgical reactance compared to descriptive norms messages. This research argues that the commonly employed linguistic variations of injunctive norms messages account for reactance effects rather than the injunctive norms vs. descriptive norms difference itself. We employed a 5 (norms messaging: descriptive norms vs. injunctive norms approval vs. injunctive norms disapproval vs. injunctive norms should vs. injunctive norms must) × 2 (topic: responsible drinking vs. nutritious diet) between-subjects experiment (N = 424) to test the degree to which specific injunctive norms messages elicit reactance. The findings indicated that the injunctive norms must message produced a significantly stronger perceived freedom threat than both the descriptive norms message and the injunctive norms should message. Moreover, serial mediation suggested that after the exposure to the injunctive norms must message, participants reported stronger perceived freedom threat and psychological reactance, followed by more unfavorable attitudes and weaker behavioral intention to engage in responsible drinking and a healthy diet. No differences occurred between the injunctive norms approval and disapproval messages. The results provide theoretical and empirical clarity for the relationship between social norms messaging and psychological reactance and offer practical guidance for social norm-based public health interventions.
{"title":"When is Injunctive Norms Messaging Counterproductive? Exploring the Effect of Language Variation in Social Norms Messaging on Psychological Reactance.","authors":"Jie Zhuang, Adam Richards","doi":"10.1080/10410236.2025.2514149","DOIUrl":"10.1080/10410236.2025.2514149","url":null,"abstract":"<p><p>Scholars speculate that injunctive norms messages elicit more psycholgical reactance compared to descriptive norms messages. This research argues that the commonly employed linguistic variations of injunctive norms messages account for reactance effects rather than the injunctive norms vs. descriptive norms difference itself. We employed a 5 (norms messaging: descriptive norms vs. injunctive norms <i>approval</i> vs. injunctive norms <i>disapproval</i> vs. injunctive norms <i>should</i> vs. injunctive norms <i>must</i>) × 2 (topic: responsible drinking vs. nutritious diet) between-subjects experiment (<i>N</i> = 424) to test the degree to which specific injunctive norms messages elicit reactance. The findings indicated that the injunctive norms <i>must</i> message produced a significantly stronger perceived freedom threat than both the descriptive norms message and the injunctive norms <i>should</i> message. Moreover, serial mediation suggested that after the exposure to the injunctive norms <i>must</i> message, participants reported stronger perceived freedom threat and psychological reactance, followed by more unfavorable attitudes and weaker behavioral intention to engage in responsible drinking and a healthy diet. No differences occurred between the injunctive norms <i>approval</i> and <i>disapproval</i> messages. The results provide theoretical and empirical clarity for the relationship between social norms messaging and psychological reactance and offer practical guidance for social norm-based public health interventions.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"336-348"},"PeriodicalIF":2.7,"publicationDate":"2026-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144233962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-02-01Epub Date: 2025-05-20DOI: 10.1080/10410236.2025.2505211
Destin L Mizelle, Shemeka Thorpe, Hunter Savage, Candice N Hargons
Men's genital hygiene and grooming practices are rarely discussed despite their importance for men's overall health. The purpose of this reflective thematic analysis is to understand the messages Black men received about genital hygiene using the theory of socialization. In 2022, n = 8 heterosexual Black men ages 24-43 participated in semi-structured interviews as a part of the Generation Genital (Gen2) Messages Study. Grounded in the culture-centered approach's epistemological commitment to centering marginalized voices, this study integrates sexual socialization theory as an analytical framework to examine how sociohistorical and sociocultural constructs of masculinity shape heterosexual Black men's grooming and hygiene practices. Results of the thematic analysis revealed eight themes related to Please provide missing details for Barkley, 2023 reference list entry.Black men's grooming and hygiene messages, which were then classified using sexual socialization theory (i.e. familial socialization, peer socialization, cultural socialization, and self-exploration). Our study's findings highlighted how differing levels of socialization enable and constrain messaging related to grooming and hygiene. Further, the results emphasize men's desire for more health communication regarding grooming and hygiene to maintain their health and protect their partners from illnesses. However, Black men in our study may have experienced hesitations about engaging in grooming, as it may compromise their already precarious standing within the culture of hegemonic masculinity. Finally, this study offered recommendations for parents, community organizers, and practitioners to help Black men and families engage in conversations about male hygiene and grooming practices.
{"title":"\"Nobody Ever Sat Me Down to Talk About That Kind of Stuff\": A Thematic Analysis of Heterosexual Black Men's Genital Hygiene Messages.","authors":"Destin L Mizelle, Shemeka Thorpe, Hunter Savage, Candice N Hargons","doi":"10.1080/10410236.2025.2505211","DOIUrl":"10.1080/10410236.2025.2505211","url":null,"abstract":"<p><p>Men's genital hygiene and grooming practices are rarely discussed despite their importance for men's overall health. The purpose of this reflective thematic analysis is to understand the messages Black men received about genital hygiene using the theory of socialization. In 2022, <i>n</i> = 8 heterosexual Black men ages 24-43 participated in semi-structured interviews as a part of the Generation Genital (Gen2) Messages Study. Grounded in the culture-centered approach's epistemological commitment to centering marginalized voices, this study integrates sexual socialization theory as an analytical framework to examine how sociohistorical and sociocultural constructs of masculinity shape heterosexual Black men's grooming and hygiene practices. Results of the thematic analysis revealed eight themes related to Please provide missing details for Barkley, 2023 reference list entry.Black men's grooming and hygiene messages, which were then classified using sexual socialization theory (i.e. familial socialization, peer socialization, cultural socialization, and self-exploration). Our study's findings highlighted how differing levels of socialization enable and constrain messaging related to grooming and hygiene. Further, the results emphasize men's desire for more health communication regarding grooming and hygiene to maintain their health and protect their partners from illnesses. However, Black men in our study may have experienced hesitations about engaging in grooming, as it may compromise their already precarious standing within the culture of hegemonic masculinity. Finally, this study offered recommendations for parents, community organizers, and practitioners to help Black men and families engage in conversations about male hygiene and grooming practices.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"212-226"},"PeriodicalIF":2.7,"publicationDate":"2026-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144101777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}