A SIMBA CoMICs Initiative to Cocreating and Disseminating Evidence-Based, Peer-Reviewed Short Videos on Social Media: Mixed Methods Prospective Study.

IF 3.2 Q1 EDUCATION, SCIENTIFIC DISCIPLINES JMIR Medical Education Pub Date : 2024-10-30 DOI:10.2196/52924
Maiar Elhariry, Kashish Malhotra, Kashish Goyal, Marco Bardus, Punith Kempegowda
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引用次数: 0

Abstract

Background: Social media is a powerful platform for disseminating health information, yet it is often riddled with misinformation. Further, few guidelines exist for producing reliable, peer-reviewed content. This study describes a framework for creating and disseminating evidence-based videos on polycystic ovary syndrome (PCOS) and thyroid conditions to improve health literacy and tackle misinformation.

Objective: The study aims to evaluate the creation, dissemination, and impact of evidence-based, peer-reviewed short videos on PCOS and thyroid disorders across social media. It also explores the experiences of content creators and assesses audience engagement.

Methods: This mixed methods prospective study was conducted between December 2022 and May 2023 and comprised five phases: (1) script generation, (2) video creation, (3) cross-platform publication, (4) process evaluation, and (5) impact evaluation. The SIMBA-CoMICs (Simulation via Instant Messaging for Bedside Application-Combined Medical Information Cines) initiative provides a structured process where medical concepts are simplified and converted to visually engaging videos. The initiative recruited medical students interested in making visually appealing and scientifically accurate videos for social media. The students were then guided to create video scripts based on frequently searched PCOS- and thyroid-related topics. Once experts confirmed the accuracy of the scripts, the medical students produced the videos. The videos were checked by clinical experts and experts with lived experience to ensure clarity and engagement. The SIMBA-CoMICs team then guided the students in editing these videos to fit platform requirements before posting them on TikTok, Instagram, YouTube, and Twitter. Engagement metrics were tracked over 2 months. Content creators were interviewed, and thematic analysis was performed to explore their experiences.

Results: The 20 videos received 718 likes, 120 shares, and 54,686 views across all platforms, with TikTok (19,458 views) and Twitter (19,678 views) being the most popular. Engagement increased significantly, with follower growth ranging from 5% on Twitter to 89% on TikTok. Thematic analysis of interviews with 8 out of 38 participants revealed 4 key themes: views on social media, advice for using social media, reasons for participating, and reflections on the project. Content creators highlighted the advantages of social media, such as large outreach (12 references), convenience (10 references), and accessibility to opportunities (7 references). Participants appreciated the nonrestrictive participation criteria, convenience (8 references), and the ability to record from home using prewritten scripts (6 references). Further recommendations to improve the content creation experience included awareness of audience demographics (9 references), sharing content on multiple platforms (5 references), and collaborating with organizations (3 references).

Conclusions: This study demonstrates the effectiveness of the SIMBA CoMICs initiative in training medical students to create accurate medical information on PCOS and thyroid disorders for social media dissemination. The model offers a scalable solution to combat misinformation and improve health literacy.

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SIMBA CoMICs 在社交媒体上共同创作和传播基于证据、经同行评审的短片的倡议:混合方法前瞻性研究。
背景社交媒体是传播健康信息的一个强大平台,但其中往往充斥着错误信息。此外,在制作可靠的、经过同行评审的内容方面也鲜有指南。本研究描述了一个创建和传播多囊卵巢综合症(PCOS)和甲状腺疾病循证视频的框架,以提高健康素养和应对错误信息:本研究旨在评估社交媒体上关于多囊卵巢综合征(PCOS)和甲状腺疾病的循证同行评审短视频的制作、传播和影响。研究还探讨了内容创作者的经验,并评估了受众的参与度:这项混合方法前瞻性研究在 2022 年 12 月至 2023 年 5 月期间进行,包括五个阶段:(1)脚本生成;(2)视频创作;(3)跨平台发布;(4)过程评估;(5)影响评估。SIMBA-CoMICs(床旁应用即时通讯模拟-组合医学信息视频)计划提供了一个结构化的过程,将医学概念简化并转换成具有视觉吸引力的视频。该计划招募有兴趣为社交媒体制作具有视觉吸引力和科学准确性视频的医学生。然后,指导学生根据经常搜索的多囊卵巢综合症和甲状腺相关主题制作视频脚本。专家确认脚本的准确性后,医学生们就开始制作视频。临床专家和有生活经验的专家对视频进行了检查,以确保清晰度和参与性。随后,SIMBA-CoMICs 团队指导学生编辑这些视频,使其符合平台要求,然后发布到 TikTok、Instagram、YouTube 和 Twitter 上。在两个月的时间里对参与度指标进行了跟踪。对内容创作者进行了访谈,并进行了主题分析,以探讨他们的经验:20 个视频在所有平台上获得了 718 个赞、120 次分享和 54,686 次浏览,其中 TikTok(19,458 次浏览)和 Twitter(19,678 次浏览)最受欢迎。参与度大幅提高,Twitter 追随者增长 5%,TikTok 追随者增长 89%。对 38 位参与者中的 8 位进行的访谈进行了主题分析,发现了 4 个关键主题:对社交媒体的看法、使用社交媒体的建议、参与的原因以及对项目的反思。内容创作者强调了社交媒体的优势,如覆盖面广(12 次提及)、方便(10 次提及)和机会多(7 次提及)。参与者则对无限制的参与标准、便利性(8 次提及)以及在家使用预先写好的脚本进行录制的能力(6 次提及)表示赞赏。关于改善内容创作体验的其他建议包括:了解受众人口统计(9 次引用)、在多个平台上共享内容(5 次引用)以及与组织机构合作(3 次引用):本研究表明,SIMBA CoMICs 计划在培训医学生为社交媒体传播创建准确的多囊卵巢综合症和甲状腺疾病医疗信息方面非常有效。该模式为消除错误信息和提高健康素养提供了一个可扩展的解决方案。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
JMIR Medical Education
JMIR Medical Education Social Sciences-Education
CiteScore
6.90
自引率
5.60%
发文量
54
审稿时长
8 weeks
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