Krista Hill Cummings , Babak Zafari , Lauren Beitelspacher
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引用次数: 0
Abstract
The term “canceling” is used often in the media and popular press to demonstrate consumers’ dissatisfaction with a brand, organization, or person. However, little research has examined what canceling actually is and what it means to be “canceled.” In this exploratory research, we focus specifically on the canceling of brands. We attempt to differentiate cancelations from boycotts and examine some of the fundamental reasons why consumers feel compelled to cancel brands. Using qualitative data, survey data, and field data from X (formally Twitter), we start to develop a better understanding of canceling behavior.
期刊介绍：
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.
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