Growth hacking: A scientific approach for data-driven decision making

IF 10.5 1区 管理学 Q1 BUSINESS Journal of Business Research Pub Date : 2024-10-31 DOI:10.1016/j.jbusres.2024.115030
Matteo Cristofaro , Pier Luigi Giardino , Luca Barboni
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Abstract

Today’s businesses necessitate data-driven decisions to continuously adapt (and even shape) their environment to stay competitive. Growth hacking, with its emphasis on experimentation and data analysis, offers a promising approach to meet this need. Even though interest in growth hacking is increasing, the literature on the topic is still developing, and notclear guidance in how to implement it has yet been provided. Combining the scientific method and Taylor’s scientific management principles with growth hacking insights from academic research and practice, we present growth hacking as a scientific approach for data-driven decision making in organisations. Through its iterative cycle of analysis, ideation, prioritisation, testing, and evaluation of prerequisites and facilitators, growth hacking empowers companies to make data-driven decisions, enabling them to navigate uncertainty, identify and seize opportunities, and transform their operations to adapt to or shape their environment. We also provide point out tools for the real-world business applications of growth hacking.
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增长黑客:数据驱动决策的科学方法
当今的企业需要数据驱动的决策,以不断适应(甚至塑造)其环境,从而保持竞争力。增长黑客强调实验和数据分析,为满足这一需求提供了一种很有前景的方法。尽管人们对 "增长黑客 "的兴趣与日俱增,但有关这一主题的文献仍在发展之中,而且尚未就如何实施 "增长黑客 "提供明确的指导。我们将科学方法和泰勒的科学管理原则与学术研究和实践中对增长黑客的见解相结合,提出了增长黑客这一科学方法,用于组织中的数据驱动决策。通过分析、构思、确定优先次序、测试以及评估先决条件和促进因素的迭代循环,增长黑客使企业有能力做出数据驱动型决策,使其能够驾驭不确定性,识别并抓住机遇,并改变其运营以适应或塑造其环境。我们还为增长黑客在现实世界中的商业应用提供指出工具。
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来源期刊
CiteScore
20.30
自引率
10.60%
发文量
956
期刊介绍: The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.
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