Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking

IF 4.1 3区管理学 Q2 BUSINESS Public Relations Review Pub Date : 2024-11-01 DOI:10.1016/j.pubrev.2024.102516

Young Kim , Katharine E. Miller

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Abstract

The purpose of this research is to explore how CEOs effectively communicate their activism so as to encourage employee prosocial behaviors around social issues. An online experimental study with a 2 (narrative vs. non-narrative) x 2 (promotion- vs. prevention-focused messages) between-subjects design was conducted with 913 full-time employees (N=913) in the United States. This study uncovered the underlying role of employee prosocial sensemaking, which mediates the effect of narrative messaging in CEO activism communication on employee prosocial behaviors (e.g., employee activism supporting the issue and advocacy for the CEO’s activism). This study theoretically extends the scholarship on strategic communication to CEO activism communication in relation to employee prosocial behaviors. The findings also provide practical insight into how corporate leaders can strategically communicate their activism to employees in order to foster positive engagement, thereby contributing to organizational effectiveness as well as the expansion of responsible business practices.

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传播首席执行官的战略积极性以促进员工的亲社会行为：了解员工亲社会感知的中介作用

本研究旨在探讨首席执行官如何有效地传达他们的行动主义，从而鼓励员工围绕社会问题采取亲社会行为。本研究以美国的 913 名全职员工（N=913）为研究对象，采用 2（叙事与非叙事）×2（以宣传为重点的信息与以预防为重点的信息）的被试间设计进行了在线实验研究。这项研究揭示了员工亲社会感知的潜在作用，即CEO行动主义沟通中的叙事信息对员工亲社会行为（如员工支持问题的行动主义和对CEO行动主义的倡导）的中介效应。本研究从理论上将战略沟通的学术研究扩展到与员工亲社会行为相关的首席执行官行动主义沟通。研究结果还为企业领导者如何战略性地向员工传达他们的行动主义，以促进员工的积极参与，从而提高组织效率并扩大负责任的企业实践，提供了实用的见解。

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来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.